About Programme

Today’s business leaders do more than steward capital. They turn numbers into meaning that people can act on.

And they do it as AI reshapes the world, in moments when the stakes are highest: earnings calls, board discussions, capital decisions, and critical negotiations.

Programme Content

Three days of immersive, virtual learning

World-renowned UC Berkeley Haas faculty and experienced industry practitioners

Realistic simulations of investor calls, boardroom decisions, and value chain conversations, refined through peer learning and collaborative feedback

Use AI as a thought partner to sharpen narratives and prepare for high-stakes conversations

Use of AI to turn complex data into clear insights and effective visualizations

Blend of practical data storytelling frameworks, faculty-led sessions, and hands-on exercises

Access to the Storytelling for Business Leaders alumni community

Storytelling for Business Leaders Program Certificate of Completion

Three days of immersive, in-person learning at the UC Berkeley Haas campus

World-renowned UC Berkeley Haas faculty and experienced industry practitioners

Realistic simulations of investor calls, boardroom decisions, and value chain conversations, refined through peer learning and collaborative feedback

Use AI as a thought partner to sharpen narratives and prepare for high-stakes conversations

Use of AI to turn complex data into clear insights and effective visualizations

Blend of practical data storytelling frameworks, faculty-led sessions, and hands-on exercises

Exclusive in-person networking reception with faculty and peers

Access to the Storytelling for Business Leaders alumni community

Storytelling for Business Leaders Program Certificate of Completion

Programme Audience

Financial leaders with cross-functional exposure: CFOs, controllers, directors of finance, vice presidents, and other financial executives who engage executive peers, boards, investors, analysts, customers, suppliers, employees, and regulators

Business leaders preparing for C-suite roles: professionals moving beyond technical expertise to communicate with impact

C-suite and their teams: sharpening storytelling in board, investor, audit committee, and other high-stakes settings

Business leaders across the organization: executives who need to engage with and communicate financial narratives

Programme Benefits

Turn Data and Expertise into Influence

Gain powerful frameworks that turn business data and expertise into executive influence, equipping leaders to translate insights into narratives that move audiences, build credibility, and drive decisions.

Lead with Empathy, Build Credibility and Trust

Practice business communication in realistic simulations of earnings calls, boardroom decisions, and other high-stakes moments where credibility, clarity, and trust matter most.

Use AI as a Thought Partner

Leverage AI and gen AI tools as a partner for decision-making and communication: sharpening narratives, translating complex data into effective visualizations, and helping you prepare for calls, presentations, and meetings.

Influence Strategy Through Alignment

Harness the power of narrative to align cross-functional teams, influence high-stakes decisions, and lead confidently through disruption, transformation, and change.

Testimonials

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Panos N. Patatoukas, Faculty Director, Storytelling for Financial Leaders; L.H. Penney Chair in Accounting; Co-Faculty Director, Sustainable and Impact Finance, Haas School of Business

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Jenny Herbert Creek, Lecturer, UC Berkeley Haas School of Business

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Sara Beckman, Teaching Professor, UC Berkeley Haas School of Business

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Homa Bahrami, Senior Lecturer Executive Teaching Fellow, UC Berkeley Haas School of Business

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Jeff Eyet, Lecturer, Innovation, Creativity, and Design Practice, Haas School of Business