Marketing Analytics and AI

Berkeley Haas School of Business

Entrepreneurship and Innovation

About Programme

The Marketing Analytics and AI: Strategies and Tools program from UC Berkeley Executive Education explores how organizations use data-driven marketing strategies to understand customers, improve decision making, and enhance ROI. Through practical frameworks, tools, and real-world applications, you will learn how to evaluate customer value, leverage analytics to inform marketing and product decisions, and develop an effective marketing analytics initiative.

By the end of the program, you will be equipped to apply analytics strategically and create measurable business impact.

Programme Content

Capstone project in which you create a slide deck that outlines the four steps necessary to implement an innovative marketing analytics initiative at your organization

Enrolling in the program can become your first step toward pursuing the UC Berkeley Executive Education Certificate of Business Excellence (COBE)

World-renowned faculty and notable guest speakers

This program fulfills two curriculum days (minimum requirement of 17 curriculum days) towards the COBE

Upon completion of the program get awarded the Certificate of Completion from UC Berkeley Executive Education

Programme Audience

Marketing and digital marketing managers who want to strengthen their analytical capabilities and improve marketing performance

Analysts looking to deepen their expertise in marketing analytics and apply advanced techniques to areas such as customer segmentation, recommendation systems, and campaign measurement

Product and business managers seeking to better understand customer behavior and leverage those insights to refine products

Brand managers who want to incorporate data and analytics into brand strategy

Programme Benefits

Make Data-Driven Marketing Decisions

Use analytics to evaluate performance, uncover insights, and make more informed marketing decisions.

Apply Analytics to Optimize ROI

Leverage analytical tools and frameworks to improve marketing effectiveness and maximize return on investment.

Gain a Competitive Advantage

Use analytics and experimentation techniques to identify opportunities, test strategies, and drive better outcomes.

Develop Customer-Centric Marketing Strategies

Design strategies that support customer acquisition, growth, and retention.

Create Impactful Analytics Initiatives

Build and implement marketing analytics initiatives that drive innovation and support organizational goals.

Testimonials

"It is valuable to have guest speakers who are leaders in excellent enterprises, and who tell you how they apply marketing analytics in the real world."

Anonymous

Felipe Barrera Castro, Pricing Analytics Manager, BCP

"The core topics for these modules and how every assignment is linked back to application in my organisation, making it very relatable and implementable."

Anonymous

War War Ye Myint, Marketing Manager, FLOW - Ethical Credit Management

"I felt that all explanations of the key points were very thorough and easy to understand. I also appreciate all the extra resources and reading material."

Anonymous

Jennifer Allman, Manager, Product Marketing, ConnectiveRx

"Hard to name just one thing but I enjoyed learning about easy to deploy analytics tools and when how to apply them within established marketing frameworks such as customer lifecycle STP."

Anonymous

Dmitry Tulba, Senior Global Strategy Insights Manager, William Grant Sons

"I enjoyed the practical topics, teaching methods and the combination of learning tools that helped us get through the program."

Anonymous

Vanitha, Global Lead, Modular Content Insights, Multichannel Excellence Operations, Novo Nordisk

Testimonial Source

Other programs in this subject area you might find useful

Same topic, Similar duration - Broader exploration across all institutes

Contact us for the further details

Speak with an Advisor

Pedagogy (case method, experiential learning, coaching, simulations)
Programme Objective
Contact Person Details
Brochure

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Berkeley Haas School of Business

Executive Education Office

https://haas.berkeley.edu

Berkeley, USA

Tell us about your program enquiry

Fill out the form below and our team will get back to you within 24 hours.