Berkeley Haas School of Business

Artificial Intelligence: Business Strategies and Applications

Berkeley Haas School of Business

Entrepreneurship and Innovation

About Programme

The Artificial Intelligence program from UC Berkeley Executive Education equips professionals to lead AI-driven transformation and create business value from emerging technologies. This program helps in developing in-demand AI capabilities in automation, prediction, personalization, and risk modeling, empowering participants to deliver smarter business outcomes, improve operational efficiency, and drive innovation.

Participants explore decision-making frameworks, executive-level simulations, and practical AI application strategies to evaluate opportunities and support adoption initiatives. Through a blend of live and recorded sessions, case studies, interactive discussions, applied learning activities, and a capstone project, the program bridges the technical and strategic aspects of AI, preparing leaders to drive meaningful organizational impact.

Programme Content

Real-world examples and a capstone project in which you will design an AI initiative for their organization
Program covers several real-world or business examples to deepen your understanding of key concepts and encourage critical thinking
Enrolling in the program can become your first step toward pursuing the UC Berkeley Executive Education Certificate of Business Excellence (COBE)
World-renowned faculty and notable guest speakers
This program fulfills two curriculum days (minimum requirement of 17 curriculum days) towards the COBE
Upon completion of the program get awarded the Certificate of Completion from UC Berkeley Executive Education

Programme Audience

Senior leaders responsible for shaping business strategy and driving AI adoption across the organization
Functional heads exploring AI opportunities and leading AI-enabled initiatives within their teams and departments
Data practitioners seeking to build AI expertise, enhance decision making, and advance their careers in an AI-driven business landscape
Professionals looking to future-proof their skills by understanding emerging AI technologies and their practical business applications

Programme Benefits

Understand AI Opportunities

Explore current AI capabilities, emerging business applications, and future possibilities to identify opportunities for innovation and organizational impact.

Leverage Generative AI

Apply generative AI models and simulation techniques to improve prediction, support decision making, and unlock new business insights.

Lead AI Initiatives

Organize and manage AI-driven projects while building the skills needed to collaborate effectively with technical teams and stakeholders.

Strengthen AI Leadership

Navigate common challenges and implementation risks while enhancing your professional credibility with a recognized executive education credential.

Testimonials

"I really enjoyed interactions with other students, perspectives offered from different angles, and the reflections about what AI really is, the problems it can really solve (and the ones it can't) and finally, the most important, clear guidelines and practical examples of applications."

Anonymous

Romain Jourdan, Senior Director Technical Evangelist

"Getting tactical with how to implement AIML into your organization was useful. The program was not just theory based, but gave us, as students, the tools necessary to become engaged in such conversations."

Anonymous

Dalain Williams, Technical Project Manager

"The ability to take complex science and link it to real-world application and business decisions or cases (Vodafone) brought it all to life. It was the real-world application which made this worthwhile and 100 percent applicable."

Anonymous

Todd Zavodnick, CEO

"The program gives you a clear view on how a business could adopt AI and how to spot opportunities and risks."

Anonymous

Hector Gonzalez, Customer Engineer

"The capstone project and its ability to include all the dimensions involved in a real-world scenario was great."

Anonymous

Naveen Kolla, Manager, Technology Management

"The capstone project was the best part of this program because it made me apply most of what I learned simultaneously in finding a solution to a business challenge."

Anonymous

Olabode Opeseitan, Chairman

"The program was thought-provoking in terms of how and why to apply AI. Not too tech orientated, but enough to give us a good top-level understanding."

Anonymous

Gerald McGuire, Organization Owner

"Superbly organized, informative, and succinct."

Anonymous

Wallace Andrew Pennington, AIML Strategist

"I like the balance between technical and non-technical. For people like me with only a basic understanding, it is a perfect fit."

Anonymous

Theo Knegtel, CEO

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Berkeley Haas School of Business

Executive Education Office

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https://haas.berkeley.edu
Berkeley, USA

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