Programme Content
Programme Modules
Pillar - I: Introduction to Design Thinking and AIML
Module 1: Introduction to Design Thinking and Innovation
Origin and Purpose of Design and Innovation
Examples of Good and Bad DesignInnovation
Design Thinking and its Benefits
Applications of Design Thinking
The Fundamentals of Design Thinking
The Stanford Design Thinking Process
Design Thinking Process - The Unique Aspects
Key Features of the Design Thinking Process
Cognitive Models Applied in Design Thinking
Module 2: Innovation and Business Success
Innovation and its Importance
Factors that Trigger Innovation
Opportunities for Innovation in Business
Types of Innovation
Reasons for Failure of Innovations
Design Thinking for Innovation in Physical Products
Design Thinking for Innovation in Digital Products
Design Thinking for Innovation in Services
Design Thinking for Innovation: Other Applications
Deterrents to Innovation
Choosing the Right Innovation Path
The Three Lenses of Innovation
Using the Three Lenses of Innovation: An Example
Products and its Levels
Finding Product Market Fit (PMF)
Pain Killers and Vitamins
Product Life Cycle Innovation Intervention
Module 3: Design Thinking with AI
Integrating AI into Design Thinking Processes: Pros and Cons
Problem Framing with AI Assistance
Cognitive AI and Design Thinking
Scenario Planning with AI
Measuring the Impact of AI in Design Thinking
Design Thinking Use cases with AI Applications
Module 4: Creativity and Innovation with AI
Understanding Human Creativity
Human Intuition vs. AI Algorithms
Role of AI in Enhancing Creativity
Evaluating Creative Outputs: Human vs. AI
Future of Creativity: Human and AI Synergy
Ethical Considerations in AI-Driven Creativity
Pillar - II: Product and Concept Development
Module 5: Design Thinking Approach for Idea Generation
Introduction to Problem-Framing Canvas
Problem-Framing Canvas: The Customer Pain Segment
Problem-Framing Canvas: The Business Goals Segment
Problem-Framing Canvas: The Ideas and Opportunities Segment Preparing for Idea Generation
Creative Thinking
Critical Thinking
Creative Confidence
Introduction to Brainstorming
Examples of Brainstorming Scenarios
Brainstorming: Principles and Process
Methods of Brainstorming
Reverse Brainstorming
Module 6: Design Thinking Approach for Concept Development
The Innovation Idea Funnel
Parts of the Innovation Idea Funnel
Introduction to Concept Development
The Concept Development Process
Tools Used in Concept Development
An Introduction to Product Concept
Anatomy of a Product Concept
Mapping a Product Concept
Product Concept Statements
Introduction to Product Concept Ideation
Tools for Product Concept Ideation: Storyboard
Tools for Product Concept Ideation: Sketches and Wireframes
Tools for Product Concept Ideation: System Map
The Back of Napkin Pitch
Module 7: Design Thinking Approach for Concept Evaluation
Introduction to Assumption Testing
Testing Assumptions
Kano Model: An Introduction
Kano Model: Characteristics
Kano Model: Analysis and Checking for Assumptions
Introduction to Value Ease Matrix
Value Ease Matrix: Process
Introduction to Rapid Prototyping
Forms of Rapid Prototyping
The Rapid Prototyping Process
Advantages and Disadvantages of Rapid Prototyping
Preparing for Feedback
Module 8: Design Thinking Approach for Obtaining User Feedback
Introduction to Minimum Viable Product
Launching a Minimum Viable Product: Process
Customer Co-Creation: Introduction
Customer Co-Creation: Process
Learning Launches: Introduction
Learning Launches: Essentials
Learning Guide and Beyond
Getting Started on the Design Thinking Journey
Module 9: Iterative Design and Sustainability
Design Iteration for Continuous Improvement
Sustainable Design Principles and Practices
Lifecycle Assessment and Environmental Impact Analysis
Circular Design Thinking for Sustainability
Module 10: Gen AI for Product and Process Innovation
AI-powered Ideation and Concept Generation Tools
Generative Design and AI-driven Prototyping
Rapid Prototyping with AI-based Simulation and Visualisation
AI-enabled Collaboration in Prototyping Processes and Innovation
Case studies on Gen AI driven product and process innovation
Pillar - III: Understanding Customers and Needs using Gen AI
Module 11: Design Thinking Approach for New Product Development
Innovation as a Process
Innovative Ideas from Customers
Innovative Ideas from Supply Chain
Innovative Ideas from Employees
Innovative Ideas from Competition
Innovative Ideas from Academic Research and Technology
Opportunities for Innovation
Jeanne Liedtkas Framework for Design Thinking
Tools Used in the Design Thinking Process
Visualisation in the Design Thinking Process
Module 12: Gen AI for Market Research Product Road Maps
Leveraging AI for User Insights
Sentiment analysis of customer feedback (NLP)
Trend analysis for emerging needs (ML)
Problem Framing with AI Assistance
Concept generation with generative AI
Module 13: Design Thinking Approach for Understanding Customers
Understanding Customers Expectations
Needs, Wants and Desires
The Iceberg Model
Maslows Hierarchy of Needs
Types of Data Required to Gather Information Regarding Customers
Research Methods to Gather Customer Data
Consumer Personas and its Advantages
Creating a Title: Details in Consumer Personas
Creating Customer Journey Maps
Benefits of Customer Journey Mapping
Introduction to Jobs to be Done (JTBD)
Types of JTBD and Examples
Module 14: Design Thinking Approach for Deciphering Needs
Introduction to Value Chain Analysis
Levels of Activities in a Value Chain
Introduction to Mind Mapping
Creating a Mind Map
Introduction to Value Proposition Canvas
Value Proposition Canvas: Customer Profile Segment
Value Proposition Canvas: Value Proposition Segment
Advantages of the Value Proposition Canvas
Creating a Value Proposition Canvas: Example
Introduction to User Need Statement
Components in a User Need Statement
Creating a User Need Statement
Introduction to How Might We Statements
Framing a How Might We Statement: Phases
Examples of How Might We Statements
Module 15: Gen AI for Customer Engagement User Experience
AI-powered Customer Segmentation and Targeting
Personalised Content Creation and Delivery
Utilising AI for user testing and feedback analysis
Ensuring accessibility and inclusivity in AI-powered design
Pillar - IV: Design thinking, Technology and Business
Module 16: Agile Design and Technology-driven Innovation for Business
Agile Methodologies in Design and Development
Data-driven Design Decision Making
Continuous Improvement through Iterative Design Cycles Design Metrics and KPIs for Agile Environments
Integration of Design Thinking with Technology and Business Strategy Design Leadership and Organisational Transformation
Design-driven Innovation for Business Growth
Business Model Innovation through Design Thinking
Module 17: Marketing of Innovation and Designing Business Models
Business Model Canvas
Modules of the Business Model Canvas Benefits of Using a Business Model Canvas Developing a Business Model Using the Canvas Positioning and Differentiation
Product Differentiation
Positioning
Positioning Statement
Go-to-market Strategy
Adoption of Innovation Innovation Adopters
Module 18: Gen AI for Designing Business Models
AI-powered Business Model Innovation Tools
Predictive Analytics for Business Model Optimisation
AI-driven Market Analysis for Business Model Design
Personalised Business Model Generation with AI
Pillar - V: Services and Change Management
Module 19: Introduction to Services (Service Products for the New Economy)
Understanding service products in new economies Nature of service businesses and its importance
Characteristics of services
Point of differences between goods and services that has implications for businesses and design
Module 20: Understanding customer behaviour in Services
Consumer behaviour related to services
The three-stage model of consumer behaviour applied to services
Post-purchase evaluation: Modelling consumer satisfaction with services Environmental perspectives on the service encounter
Perceived control, script role theories
Module 21: Gen AI on Consumer Behaviour Analysis, Personalised service delivery
AI-powered Customer Behavior Analytics
Predictive Modeling for Customer Behavior Forecasting
Personalised Service Recommendations with AI
Dynamic Pricing and Offer Optimisation with AI
Module 22: Service Models and Gen AI-Augmented Servicescape Design
Types of Service Models
Service Blueprinting and Process Design
Service Design Tools and Techniques
Service Innovation and Business Model Transformation
Personalised Customer Experiences in Physical and Digital Spaces
AI-powered Customer Journey Mapping for Servicescapes
Module 23: Change Management in Products and Services
Managing Organisational Change in Innovation Processes
Change Management Strategies for Product and Service Launches User Adoption and Change Communication Strategies
Continuous Improvement and Change in Agile Environments
Module 24: Impact of AI on Design Thinking and Innovation and Future of AI
AI's Role in Enhancing Design Thinking Processes
Ethical and Social Implications of AI in Innovation
Future Trends in AI and Design Thinking Integration
AI's Potential to Transform Industries and Societies
Pillar - VI: Capstone Project
End-to-end project on AI in Design Thinking
Notes:
The sequence of modules is subject to change, and the final schedule will be shared during the orientation session.
