Programme Content
Module 1: Digital Marketing Fundamentals
Digital Consumer Behavior & Journey Mapping
Marketing Ethics & Compliance (GDPR/CCPA)
Performance Marketing Principles & Key Metrics
Module 2: AI-Driven Content Marketing
Content velocity strategies
AI-assisted content production and Engagement Strategies
AI Tools for Content Optimization (Jasper/Sora)
Multi-format content repurposing
Module 3: Advanced SEO & SEM
Advanced Technical SEO
Semantic Search Optimization
SGE (Search Generative Experience) preparation
Voice Search Optimization
AI-Driven Keyword Research and Content Optimization
Conversion Rate Optimization (CRO) Strategies
Module 4: Enhanced Performance Advertising
Advanced PPC Campaign Structures
Programmatic Advertising (Introduction to DSPs)
Budget Management & Real-Time Decision Making
ROI/Performance Marketing: Measuring Success
Case Studies: Successes & Learnings
Module 5: Social Media, Influencer Marketing & ORM
Growth Strategies with Short-Form Video Content
Influencer Marketing Ecosystem
Social Commerce Strategy Optimization
Social Listening and Analytics Tools
Online Reputation Management (ORM): Strategies & Execution
Module 6: Growth Hacking Techniques
AARRR Framework & Growth Metrics
Cohort Analysis & Impact Assessment
Viral Marketing Strategies and Mechanics
Module 7: Strategy in Digital Marketing
Development of Effective Marketing Strategies
Digital Branding Strategy and Brand Positioning
Competitive Analysis and Market Positioning
Module 8: AI Tools & Creative Applications
Prompt Engineering for Marketers
Practical Workshops on AI Tools (ChatGPT, Midjourney)
Generative AI for Visual and Video Content
AI-Based Email Campaign Strategies
Module 9: Analytics & Attribution
Google Analytics Basics: Setup, configurations, and fundamental reporting
Advanced Analytics for Marketers: Custom dimensions, event tracking, and funnel analysis
Attribution Models: Comparing first-click, last-click,
linear, time decay, and position-based models
AI for predictive insights
Advanced Customer Segmentation with AI
Module 10: Leveraging MarTech
Latest Trends in Marketing Technologies
Case Studies on Effective MarTech Implementations
Module 11: Marketing Automation & CRM
HubSpot Tool Training & Workflow Design
Customer Journey Mapping & Lead Scoring
Real-World Application Workshops
End-to-End Marketing Automation Strategies
Module 12: Using the Metaverse for Marketing
e Performance Marketing Strategies in the Metaverse
e User Engagement Techniques in Immersive Environments
e Performance Marketing Strategies in the Metaverse
e Understanding the Metaverse: Platforms like Decentraland and Roblox
° Branding Strategies in VR/AR: Creating immersive brand experiences
e Case Studies of Successful Metaverse Campaigns: Lessons learned from pioneering brands
Module 13: Recent Developments in Digital & Global Outlook
e Current Trends in Digital Marketing
e Globalization and its Impact on Marketing Strategies
