Programme Content
Module 1: Introduction to Product Management and Value Proposition
Value creation, value communication and value delivery
Module 2: Product Management and its Value Proposition (.cont.)
Case study on Indraprastha cold storage on value creation, value communication and market identification
Module 3: Strategic Elements in Product Management
Competitive Strategy, Porter’s value chain, market opportunity analysis, case study
Module 4: Market Segmentation & Buyer Persona Development
Identifying market segment and developing buyer’s persona, case study
Module 5: Product Positioning & Launch Strategy
case study
Module 6: Design Thinking in Product Management
Role of design thinking in product management
Module 7 (2 days): Disruptive innovation and Marketing Innovative Product
Simulation 1 Disruptive innovation, innovative product marketing, simulation - crossing the chasm
Module 8: New Product Development (NPD) Process
Product Idea concept generation and selection and scoring, product launch, class activity.
Module 9: (3 days): Analytics for Product Managers
Qualitative research to identify customer needs, Focus group discussion, survey method to collect user data
Descriptive analytics to take product decisions,
Preduictive analytics (regression analysis) for future decision making and presctiptive analytics.
Analytics for new product development, market share calculation, estimating product cannibalization.
Machine learning for text analytics and sentiment analytics
Module 10:
Large Language Model and AI in product management
Module 11: Product Management at the Bottom of the Pyramid (BOP)
Product management strategy for BOP consumers
Module 12: Agile Product Management, MVP & MDP
Traditional vs Agile methodology, SCRUM, Sprint, minimum viable product, minimum delightful product
Module 13: Managing Products in Business Markets (B2B)
Product and customer management for business market
Module 14: Finance for product managers
Financial essentials for product managers
Module 15: Digital Product Management
Product management for digital products and in digital platform
Module 16: Product Sales Management
Selling strategy and sales management for product managers
Module 17: Supply chain in Product Management
Supply chain management to manage products successfully
Module 18: Leadership skills for Product Managers
Leadership skills for product managers
Module 19: Simulation 2 – Product Management in Action (3 days)
Comprehensive simulation in product management
Disclaimer: The above topics and modules are indicative and may be revised time to time. IIMK reserves the right to modify, amend or update the topics and modules as its discretion in future.
Module 1-4 will be covered during campus immersion
| Sl. A | Components 2-day on-campus | Hours 12 hrs | Details Live faculty interaction on campus | Activity In-campus Classroom |
|---|---|---|---|---|
| B | 21 sessions of 3 hr each | 63 hrs | Live faculty interaction online | Online Live Classroom |
| C | Non-classroom project | 25 hrs | Initiated, guided and evaluated by the faculty, including participants' presentation | Non-classroom |
| D | Capstone project | 20 hrs | Initiated, guided and evaluated by the faculty | Non-classroom |
