Product Management

This program will equip professionals with essential skills in managing the entire product lifecycle — from ideation to launch and beyond. It blends strategic thinking with practical tools to drive product innovation, market fit, and user-centric design. Participants will gain hands-on exposure to frameworks like design thinking, agile, and product-market fit analysis. The program also emphasizes real-world case studies and collaborative exercises to simulate product challenges.

The course will involve classroom teaching, case studies, exercises, videos, role play, and product managers dilemma discussions.

The 3-Day MDP sessions include the following topics:

Product Management - A Primer, Product planning and roadmapping; Role of Product Managers

Understanding Customer Needs – Design Thinking & Empathy Mapping;Market analysis: Finding white spaces and ideation

Product marketing, Product market study, Product pricing strategies; Customer insight for product innovation

CLV and GTM strategy

MVP and Product lifecycle management

Product strategy development; Managing partner ecosystem and channel marketing

The program aims to help participants learn different dimensions of product management and apply them in current market conditionsons.

The course will involve classroom teaching, case studies, exercises, videos, role play, and product managers dilemma discussions.