Programme Content
Module 01: Product Thinking & Opportunity Discovery
Product Management fundamentals and strategic thinking
Market & environment scanning to spot opportunities
Structured ideation and proposition building
Feasibility analysis and platform strategy basics
Module 02: Design & MVP
Design thinking with personas and user journeys
Feature prioritisation and MVP planning
Prototyping with strong UX/UI foundations
Tech selection, development flow, and release basics
Module 03: Building with Agentic AI
Foundations of agentic AI for product thinking
Prompt engineering (core + advanced patterns, including RAG)
Agent frameworks, tool invocation, and multimodal workflows
LLM-driven prototyping, no/low-code agents, LLMOps, and Responsible AI
Module 04: Project Management and Agile Execution
Project management foundations and delivery approaches
Agile principles with Scrum framework, roles, and ceremonies
Roadmaps, backlog management, prioritisation, and Jira usage
Stakeholder alignment, communication, and ethics in product work
Module 05: Go-To-Market
Marketing strategy frameworks and branding fundamentals
Promotion mix (7P) and digital marketing essentials
Consumer behaviour and growth acceleration levers
Sales, distribution strategy, and sustainable product thinking
Module 06: Data, Metrics & Decision Making
Pricing strategy and customer service fundamentals
Market research and data-driven decision-making basics
Core analytics including regression (applied understanding)
Product metrics, media metrics, CLV, and A/B testing
Capstone Project
Design and build an AI-enhanced product solving a real user problem
Apply product thinking: discovery, MVP, build and launch approach
Integrate Generative AI and agentic systems into the product solution
