Berkeley Haas School of Business

Product Management Studio Program

Berkeley Haas School of Business

Entrepreneurship and Innovation

About Programme

The Berkeley ExecEd Product Management Studio is a globally recognized product management program designed to empower current and aspiring PMs with the latest tools, perspectives, and product manager frameworks. Its comprehensive curriculum—delivered through the innovation capabilities model—provides future-proof skills that balance customer centricity with data-based decision-making and AI-augmented strategic thinking.

As a program participant, you will enjoy a dynamic learning experience designed to inspire idea generation, explore your innovation capabilities, and harness tools like the AI Product Strategy Co-Pilot to uncover insights that lead to exciting new product and service innovations. You'll master advanced tactics for managing a product through its entire life cycle while developing the AI fluency to embed intelligent workflows into your team.

Programme Content

Eight-week online product management training (40 hours total)
World-renowned UC Berkeley Haas School of Business and Berkeley Executive Education faculty
Practical applications of AI tools to enhance the productivity of product managers, including an AI product strategy workbook featuring Co-Pilot interactions and contextual prompts
Individual & team coaching from expert product managers with extensive professional and leadership experience from a wide range of industries
Faculty-led live sessions (Weeks 1, 3, 4, 5, 7, and 8) held from 8:00–9:15 am PT or 6:00–7:15 pm PT on Thursdays*
Coach-led live sessions (Weeks 0, 2, and 6) are typically held at 6:00 pm PT on Thursdays, but may be scheduled based on the availability of you and your team*
Weekly dynamic video lectures and practical exercises to apply tools and skills
Small-team exercises, discussions, activities, and feedback led by coaches
An interactive simulation to apply training takeaways
Exclusive network-building opportunities
Access to the program alumni community
Product Management Studio Certificate of Completion

Programme Audience

Professionals focused on product design, product development, product launch, and managing products across industries
Product and marketing professionals and anyone looking to increase product expertise, stay ahead of AI-driven product innovation, and acquire advanced go-to-market strategies
Professionals interested in a product management training program that will support their pivot to a product management role
A group of colleagues or team who would like to advance their skills together; ideal for cross-functional and cross-regional groups or teams

Testimonials

"Whether you are interested in product management or are an experienced product manager, this course will make you smarter. It balances instruction with case studies, group discussion, while incorporating the usage of emerging AI best practices."

Anonymous

Innovation Services, IdeaScale

"I would recommend this course to any Product Manager who hasn't completed a formal PM course. I found the content valuable and a valuable investment in my professional growth. The skills and knowledge gained from this course will enable me to contribute more effectively to our product development efforts and drive greater success for our products and the organization as a whole."

Anonymous

Product Manager, CMD Software, Thermo Fisher Scientific

"This program is very useful for those looking to break into product management, and build a customer-centric outlook for all the problem solving. This program helps experienced PMs to refine their skills and fill any gaps with their experience. This is good to get a head start in areas like channel strategy, pricing etc."

Anonymous

Product Manager, Walmart

"If you want to learn the true core of product management, sign up for this course! It has taught me what a real product manager should really focus on. Looking forward to practicing what I have learnt in our organization! Many thanks to Vince, Sara and all the other faculty members and our coach Ehsan!"

Anonymous

Product Development Manager, Glidewell

"For someone who is not from the product space and is looking to make a change, this program gives a deep insight into the basics of product management and also covers topics on pricing, portfolio management, and product strategy. It is packed with discussions, assignments, and simulations to help guide an individual into the product space. It not only covers the topics as an overview but allows you to get back to them during this program to reflect on your learnings. It is structured well from week 1 and keeps you hooked till the very end. I highly recommend this course."

Anonymous

Software Engineer, Cisco Meraki

"It's been a great learning experience of 8 weeks. Every week was engaging and well structured. I have gained a lot from this program and am extremely satisfied with the amount of work and design that went into creating this program. I highly recommend this to anyone in a product management career."

Anonymous

CX Customer Success Lead, Cisco Systems

"This course is very relevant for all Product managers and keeps up with the industry standards. The faculty are very experienced and knowledgeable. The course structure is spot on with not too much workload or too little. Great overall."

Anonymous

Engagement Director, Salesforce

"As an experienced Product Manager, I was eager to explore PM Studio and understand the learnings that I can gain and apply in my role. I was surprised. The structured process followed in the program provided a foundation that I can take and evolve not only in my current role but in future roles as well. The PMC foundation is the building block for many of the topics that make up PM Studio. These topics along with PMC provide the foundation for storytelling - story about your products and their value propositions. Thank you PM Studio faculty team for providing this structured coaching and guidance to build innovative products."

Anonymous

Product Manager, Salesforce

"The program is really useful for a new product manager like myself. The framework, concepts discussion, hands-on, and simulation in the course are really useful. Moreover, the interaction among participants was great."

Anonymous

Product Manager, Schlumberger

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Berkeley Haas School of Business

Executive Education Office

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https://haas.berkeley.edu
Berkeley, USA

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Product Management Studio Program | Berkeley Haas School of Business