Product Management Program

Berkeley Haas School of Business

Entrepreneurship and Innovation

About Programme

The Product Management program empowers product leaders to drive strategic vision, innovation, and customer-centered growth, through cutting-edge frameworks, hands-on exercises, AI-powered strategic tools, and a world-class learning community.

Our globally recognized, in-person product management training combines the latest in customer-focused design with the best of the Berkeley Haas MBA program—now enhanced with applied AI for product leaders. You will leave equipped to excel at your role: understanding your customers’ environment and needs, designing transformative customer experiences, innovating your business model, elevating your team’s performance, and mobilizing your organization to take action.

Programme Content

Five-day in-person program at UC Berkeley Haas School of Business campus

A flexible, self-paced six-week online module—set aside at least two hours per week for this

Pre-work activities include customized video lectures, readings, interactive discussions with your classmates, surveys, exercises, and a simulation game

Pre-work activities include customized video lectures, readings, interactive discussions with your classmates, surveys, exercises, and a simulation game

World-renowned Berkeley Haas and Executive Education faculty

Practical applications of AI tools to enhance the productivity of product managers

Training from industry experts in design thinking, customer-focused design & insights, competitive strategy, business model generation, influence without authority, team management, and pricing

Organization-specific innovation capabilities report

Hands-on exercises and simulations to ensure that knowledge gets put to work in your organization

Peer coaching from industry experts that have complementary backgrounds to yours

Exclusive networking reception with faculty

Access to the program alumni community

Product Management Certificate of Completion

Programme Audience

Product Managers, experienced executives, and other professionals focused on product design, product development, and product launching across industries.

A group of colleagues or team who would like to advance their skills together; ideal for cross-functional and cross-regional groups or teams.

Programme Benefits

Leverage AI to Enhance Your Team’s Productivity

Master AI applications in customer journey mapping, competitive positioning, pricing experiments, and stakeholder storytelling. Access and deploy a reusable prompt library to embed AI workflows within your own team.

Transcend Day-to-Day Firefighting and Drive Product Strategy

Harness the latest customer-centric and product manager frameworks to gain deeper insights, integrate market feedback to drive innovation, and build differentiated experiences and transformations—without succumbing to the “tyranny of the inbox.”

Master Business Model Communication

Hone your negotiation skills and learn to rapidly & effectively communicate a comprehensive business model for your existing business, as well as product extensions and new lines of business you wish to create and implement.

Optimize Management Capabilities and Growth

Learn how to create new pricing tools and allocate scarce resources among products to optimize the value created for the customer and company. Effectively manage your cross-functional team (even in remote settings or when you lack direct authority).

Testimonials

"The faculty were exceptional, offering a 360-degree view of the product lifecycle. From the rigorous frameworks of David Mok and Peter Wilton on value capture to the leadership insights of Todd Yellin and Holly Schroth, the caliber of instruction was world-class. The cohort was world-class and incredibly diverse. Debating business models with leaders in AgTech, Biotech, Cybersecurity, and Global Finance challenged my assumptions and provided a wealth of cross-industry perspectives that you simply can't get in a tech-only environment."

Anonymous

Amanda, Grow Learning Business Product Lead at Google

"The content was exceptionally strong and highly engaging throughout. I would confidently recommend Berkeley's Product Management program to any product manager looking to level up their skills and operate with greater clarity and impact."

Anonymous

Ben, VP Product and Strategy at Ever.AG

"Since 2004, I have been deeply immersed in Product Management and User Experience, leading a specialized firm with 70 consultants dedicated to these disciplines. Sara Beckman and her colleagues masterfully condensed two decades of expertise into an engaging and interactive five-day course. The custom content and flawless execution provided an unparalleled experience, exceeding all expectations. This program is so valuable that I would have willingly paid double to have gained this knowledge earlier in my career."

Anonymous

VP of Technical Product and Program Management, Engle Martin

"The Product Management program is a transformative experience, and I'd recommend it to anyone involved in building products, regardless of their specific role or capacity. It empowers you to drive strategic vision, innovation, and customer-centered growth. The program combines cutting-edge frameworks with hands-on exercises and a world-class learning community. I left the program equipped to excel, with a deeper understanding of customer needs, the ability to design transformative customer experiences, and the skills to optimize management capabilities and profitability. The program's focus on AI tools and practical applications is a game-changer. I highly recommend this program to anyone looking to elevate their product management skills and become a more inspiring and effective product leader, whether you're a seasoned PM, a designer, an engineer, or anyone contributing to the product creation process."

Anonymous

Senior Technical Program Manager, Google

"What a fantastic week! My first ExecEd program so I wasn't sure what to expect. The professors were knowledgeable, engaging, and receptive to continuing the conversation past the actual classwork. Thoroughly comprehensive in bringing numerous topics together in a cohesive manner that will influence product strategy and evolution."

Anonymous

Head of Product Strategy, Galileo Financial Technologies

"You will meet other classmates from different companies and backgrounds that will be very helpful for your experience. In addition, the professors are outstanding...I do recommend this program for any project, program, product manager or anyone who wants to understand to create or manage products based on value"

Anonymous

Program Manager, Polycom

"This is the first program I have participated in that addressed exactly what I do as a product management leader in a technology firm. From pricing and negotiations to managing without authority, this program exceeded all my expectations. The results: I received a promotion and my company improved margins and sales."

Anonymous

Director, Product Management, Earthlink Network, Inc.

"The course gave me the tools to fundamentally re-think about how to build a product strategy that is highly differentiated."

Anonymous

Principal Product Manager, Amazon Web Services

"This program will give you the breadth and depth to raise your understanding of product development and give you the skill set to lead strategic initiatives."

Anonymous

Senior Director, Blue Apron

Testimonial Source