Programme Content
Module 1 Module 1 Module 2 Module 2 Module 2 Module 3 Module 3 Module 3 Module 4 Module 4 Module 4 Module 5 Module 5 Module 6 Module 6 Module 6
Introduction to Product Management
Module 1Identify the various roles that contribute to developing and launching a product
Understand the importance of integrating business, customer experience, and technology into an enduring product vision
Market Opportunity and Customer Experience
Module 2Gain an understanding of the potential business value of market research and competitor benchmarking
Learn how to identify effective product differentiation and total addressable market
Understand how to translate technical differentiation into marketable phrasing
Digital Product Development
Module 3Identify the various elements needed to develop a new digital product
Explore the project manager's impact during agile development
Learn to differentiate technical requirements and identify the attributes of software development kits and application programming interfaces (APIs)
Integrate Go-to-Market Strategy with Product Strategy
Module 4Understand how to recommend product improvements that help move users towards zero effort
Gain the ability to evaluate and distinguish good and bad elements of a given set of MVPs
Discuss and understand the necessity of maintaining a product-market fit
Constructing a Product Roadmap
Module 5Learn how to describe and identify the stages of the product life cycle
Gain the ability to construct a product road map, and understand the project manager’s role in its development
Product Communication Strategies
Module 6Explore the importance of starting with “why” when working with a product team and the value of using the MGSOT sequence
Learn to identify the attributes of an effective product manager
Learn the nuances of communicating with and managing stakeholders
