Indian Institute of Technology Kanpur

Product Management Essentials

Indian Institute of Technology Kanpur

Product Management

About Programme

Course Highlights

Understand the PM's responsibility, role, and the process of building and evaluating products.
Prioritization of learning, discovery of PRDs, product metrics, and cross-functional cooperation.
Learn RICE, MoSCoW, Jobs-to-be-Done, roadmaps, North Star metrics, and A/B testing.
Create a one-page document with an issue statement, the story of the user, a measure of success, and an outline.
Create a map of your background using Growth or Core, Data, AI/ML, or API Product management.
Utilize the four core activities: Discover, Decide, Align, Ship & Measure.

Programme Content

Topics Covered

  • Defining Product Management
  • Why the Role Exists — The Three Pillars
  • The Biggest Misconceptions About PM
  • So What Does a PM Actually Do? — The Product Loop
  • Types of Product Managers
  • The PM Skillset & A Day in the Life
  • Case Study — How One PM Decision Changed Swiggy

    • Topics Covered

  • From Idea to Live Product — The Big Picture
  • Discover — Finding Problems Worth Solving
  • Decide — Saying No (a Lot)
  • Align — Why PMs Don't Have Authority
  • Ship & Measure — Did It Actually Work?

    • Topics Covered

  • Where Ideas Actually Come From
  • Running Your First User Interview
  • From Insights to a Problem Statement
  • Prioritization 101 — RICE in Plain English
  • Other Prioritization Tools — MoSCoW & Opportunity Sizing
  • The Roadmap — What It Is and What It Isn't

    • Topics Covered

  • What a PRD Actually Looks Like
  • Writing Your First PRD
  • Metrics 101 — North Star, Inputs & Guardrails
  • Reading a Product Dashboard
  • Experimentation — A/B Tests Without Tears

    • Topics Covered

  • Working with Engineering — The PM-EM Relationship
  • Working with Design — Briefs, Not Mockups
  • Stakeholder Management — The 4 Types You'll Meet
  • Communication — Writing for Executives
  • When Things Go Wrong — Incidents, Setbacks & Bad Launches

    • Topics Covered

  • PM Career Paths — What's Realistic at Year 1, 3, 5
  • Breaking In — How People Actually Become PMs
  • The First 90 Days as a PM
  • Capstone Walkthrough & Course Wrap-Up

    • Programme Benefits

    Build Product Management Foundations

    Understand the PM role, responsibilities, product development process, and the core product management mental model.

    Master the Product Management Loop

    Learn to discover, decide, align, ship, and measure by applying the PM method to real-world product scenarios.

    Develop Practical PM Skills

    Develop hands-on experience in the areas of product discovery, prioritization, writing PRDs, determining metrics for products, and cross-functional collaboration.

    Create a Real-World Product Requirement Document

    Create a single-page PRD that covers the statement of the problem, users' story and success metrics, and the scope of a feature.

    Complete a Practical Capstone Project

    Make use of your knowledge by creating a feature PRD and presenting the solution via the 90 seconds of a video pitch.

    Learn Through a Flexible Self-Paced Format

    Take advantage of the six-hour curriculum by using video recordings as well as interactive web-based elements, quizzes, and activities for learning in the real world.

    Explore Product Management Career Paths

    Learn about different PM specializations, such as Core, Growth Data, AI/ML, and API managing products.

    Start Without Prior Experience

    Develop a foundational understanding of product management without needing prior knowledge of Design, PM, coding, or business.

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    Prashansa Uttam

    Programme Advisor

    +91 9403890085contact@echomind.oneMon – Fri, 9am – 5pm IST

    Indian Institute of Technology Kanpur

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    https://www.iitk.ac.in
    Kanpur, India

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    Product Management Essentials | IIT Kanpur