IIM Bangalore - Executive Education

Product Management [Batch-2]

IIM Bangalore - Executive Education

Marketing
Partner Institution

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Application Deadline Approaching

Last date to apply: November 27, 2026 · Program starts on December 7, 2026

About Programme

It is the job of a product manager to create, refine, and launch products that will help a company grow in a strategic way. They guide organisations in the right direction, aid in decision-making, and modify the vision as circumstances change. Every company now has a Product Manager on staff. Wouldn’t it be great if you could learn how to implement a structured product management strategy? With lectures, case studies, and simulations, this Product Management programme is geared toward professionals in your position who want to learn about the strategic and tactical aspects of product management.

Programme Objective

The objective of this programme is to assist participants in developing the conceptual, analytical, and decision-making skills, as well as knowledge of contemporary practices, necessary to develop successful strategies, management products, and services. Additionally, the programme would assist in comprehending the critical nature of customer needs in order to create an effective product and in gaining actionable insights through practitioner-oriented curriculum, and real-world cases.

Pedagogy

The teaching pedagogy comprises of lectures, conceptual discussions, and case analysis with discussions and presentations.

Programme Audience

Mid-career professionals, executives, entrepreneurs, and senior leaders working in product and B2C domains or aiming to transition into or accelerate their growth in product strategy and leadership.

Programme Benefits

As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.

Some of the exclusive benefits of attending this programme are listed below –

Receive Executive Education eNewsletters
Participate in EEP webinars on various topics
Invitation to curated events and programmes by the EEP office
Invitation to share articles to the EEP blog (subject to a shortlisting process)

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Speak with an Advisor

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

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Product Management | IIM Bangalore