Pricing Strategies: Measuring, Capturing, and Retaining Value

Pricing is the most critical profit driver in business, but it is also one of the least leveraged and understood. Most executives instead turn to increasing sales, advertising, and reducing inefficiencies, which are complex, slow, and costly. Pricing on the other hand can be changed quickly and easily, and has a direct impact on your bottom line — if you know how to get it right.

Pricing Strategies: Measuring, Capturing, and Retaining Value will change the way you think about pricing. Instead of relying on instinct or simple models, you will gain a deeper understanding of pricing and its effect on your customers and your competition. This hands-on program will provide you with the confidence and skills needed to choose the right pricing strategy (not the one “right price”), and to make a strong case for your decisions within the organization.

This highly practical program dispels simplistic thinking about what price is and how to manage it. You will learn tools and techniques based on the latest in academic theory, consumer psychology, and real-world research (none of which require complex mathematics). Wharton’s global pricing experts will show you how to apply your new knowledge to real business challenges and help you develop new ways to drive profits and execute strategic pricing plans.

Curriculum from Wharton's MBA program offers a rigorous framework that can be put to use immediately. You will learn best practices from many industries and gain hands-on experience applying new tools and techniques. Dedicated networking sessions will help you benefit from the experiences and perspectives of a talented group of peers. You will leave knowing how to make better pricing decisions and how to defend those decisions with confidence.

Session topics include:

Pricing Strategies is essential for:

Fluency in English, written and spoken, is required for participation in Wharton Executive Education programs unless otherwise indicated.

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This program is held at the Steinberg Conference Center located on the University of Pennsylvania campus in Philadelphia. Meals and accommodations are included in the program fees. Learn more about planning your stay at Wharton’s Philadelphia campus .

To further leverage the value and impact of this program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group-enrollment benefits to companies sending four or more participants.