Pricing Methodologies (Online): Unlock Pricing Efficiency with Data and Insights

Pricing has historically been an essential part of the marketing mix — and yet it remains a vastly underutilized tool. When properly applied as a strategic lever, pricing tools can impact your overall business goals, drive profitable growth, enhance customer value, and create the ultimate win-win situation. Learn the psychology behind pricing and what it takes to find the sweet spot between customer behavior and profit maximization.

By shifting from traditional pricing methodologies to an analytics-based approach, product and marketing professionals found that effective pricing tactics become self-evident through the data. In this program, learn to optimize revenue through pricing from a global expert who built teams and developed analytic approaches foundational to organizations like Amazon and Uber.

Please contact our partners at Emeritus at [email protected] , +1 315-982-5094, or +1 315-277-2746 for a personal conversation about this program and how it may benefit you.

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Introduction to Pricing

Get real-world context through an assessment of pricing methodologies broadly as well as within their organization.

Models of Consumer Demand

Explore the underlying economics of pricing, including the quantitative terms and approaches used to maximize revenue.

Price Segmentation

Examine the potential benefits of both customer segmentation and product segmentation.

Setting and Updating Prices over Time

Explore the "why" and "how" of pricing changes and identify both potential opportunities and inhibiting factors for dynamic pricing in your organization.

Customized Pricing

Explore the project taken by Nomis Solutions, the industry-leading pricing and profitability management organization, for an e-car auto loan services organization, and see how economic functions and logistic regressions help refine price, improve processes and systems, and reduce customer churn.

The Behavioral Economics of Pricing

Examine historical pricing scandals and their surrounding psychology. Learn why some aspects of pricing are not rational and why customer responses are not consistent so participants can apply these lessons to their organization’s pricing playbook.