About Programme
Pricing has historically been an essential part of the marketing mix and yet it remains a vastly underutilized tool. When properly applied as a strategic lever, pricing tools can impact your overall business goals, drive profitable growth, enhance customer value, and create the ultimate win-win situation. Learn the psychology behind pricing and what it takes to find the sweet spot between customer behavior and profit maximization.
By shifting from traditional pricing methodologies to an analytics-based approach, product and marketing professionals found that effective pricing tactics become self-evident through the data. In this program, learn to optimize revenue through pricing from a global expert who built teams and developed analytic approaches foundational to organizations like Amazon and Uber.
Please contact our partners at Emeritus at
columbiaemeritus.org
, 1 315-982-5094, or 1 315-277-2746 for a personal conversation about this program and how it may benefit you.
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Prashansa Uttam
Programme Advisor
Columbia Business School
Executive Education Office
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