Pricing for Profits: Measuring, Capturing and Retaining Value

XLRI - Xavier School of Management

Marketing and Sales

About Programme

Design and implement pricing strategies that capture value, improve profitability, and drive sustainable business growth.

The Objective of the programme is to enable participants to think more expansively about pricing, discover new and changing pricing practices, managing competition, Measure Customer's willingness to pay in the digital sphere and communicate prices to customers.

Programme Content

Build end-to-end capability in designing, analyzing, and implementing effective pricing strategies.

Foundations & Data-Driven Pricing

Understand analytical frameworks and leverage data for informed pricing decisions.

Value-Based & New Product Pricing

Design pricing strategies for new products using value-based approaches and market insights.

Behavioral & Advanced Pricing Models

Explore psychological pricing and advanced models like conjoint analysis and multinomial logit.

Channel Pricing & Profit Optimization

Manage pricing across channels and align strategies to maximize profitability.

Executive Education

With 70 MDPs lined up this year, XLRI continues to provide cutting-edge executive education, empowering professionals to navigate evolving business challenges with confidence and agility.

Pedagogy

A hands-on, analytics-driven approach combining tools, simulations, and real-world application.

Simulation-Based Learning

Engage in simulations to understand pricing dynamics and decision-making under different market conditions.

Excel-Based Analytical Exercises

Apply quantitative techniques and models to real pricing problems using Excel.

Case Studies & Business Scenarios

Analyze real-world pricing challenges and strategies across industries.

Reflection & Application Sessions

Translate insights into actionable pricing strategies for participants’ own business contexts.

Programme Audience

Mid-Level Managers

Professionals responsible for pricing decisions, product positioning, and revenue outcomes.

Pricing & Marketing Consultants

Advisors working on pricing strategy, value creation, and market positioning across industries.

Senior Executives

Leaders overseeing pricing, profitability, and strategic decision-making at the business level.

Revenue & Growth Professionals

Individuals focused on improving margins, pricing effectiveness, and business performance.

Programme Benefits

A hands-on, analytics-driven approach combining tools, simulations, and real-world application.

Simulation-Based Learning

Engage in simulations to understand pricing dynamics and decision-making under different market conditions.

Excel-Based Analytical Exercises

Apply quantitative techniques and models to real pricing problems using Excel.

Case Studies & Business Scenarios

Analyze real-world pricing challenges and strategies across industries.

Reflection & Application Sessions

Translate insights into actionable pricing strategies for participants’ own business contexts.

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Contact us for the further details

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Programme Objective
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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

XLRI - Xavier School of Management

Executive Education Office

https://www.xlri.ac.in

Jamshedpur, India

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