Pricing for Profitability

Chicago Booth School of Business

Strategy and Innovation Programs

About Programme

Make better pricing and monetization decisions as costs, competition, and customer behavior change.

Pricing for Profitability brings the Chicago Approach™ to monetizing customer value: rigorous, research-based, and grounded in how markets and people actually behave.

In this five-day program, you will develop the analytical grounding and managerial judgment to capture more of the value your business creates. You’ll determine what customers value and will pay, weigh price, demand, and margin tradeoffs, and design effective pricing and monetization strategies.

You’ll learn how to apply AI-supported analytical tools and the latest frameworks in pricing structures, behavioral economics, pricing governance, and customer lifetime value. Together, these methods will help you identify quantifiable growth opportunities and strengthen your organization's profitability and competitiveness. This program serves as an elective to:

Advanced Management Program

Global Advanced Finance Program

Programme Content

Economic Value to the Customer

Apply a scientific approach to measuring and monetizing customer value.

Use customer value to inform pricing, marketing, and growth decisions.

Pricing, Monetization, and Margin Decisions

Build pricing decisions around customer value, willingness to pay, and demand.

Evaluate cost pass-through and margin tradeoffs under cost volatility.

Apply elasticity and conjoint analysis, and judge where AI can automate pricing work.

Design and govern pricing across products and portfolios, where incentives conflict.

Behavioral Economics and Price Perception

Explore ethics, bias, and preferences in pricing.

Discover how choice architecture and nudging can boost purchases.

Assess the impact of consumer attitudes on pricing.

Customer Lifetime Value and Recurring Economics

Analyze customer retention and other long-term value drivers.

Compare metered, usage-based, nonlinear, and volume-based pricing models.

Price AI-based services.

Apply system-based pricing strategies.

Programme Objective

By attending this program, you will explore key themes in: Data, Analytics, and AI in Pricing

Harness data and advanced analytical tools to transform profitability and competitiveness.

Assess pricing structures, from AI-driven personalization to usage-based models.

Customer-Centric & Value-Based Pricing

Align pricing with customer value drivers and willingness to pay to improve value capture.

Launch new products at optimal price points for market adoption and growth.

Behavioral Economics & Market Insights

Apply insights from behavioral economics to understand purchasing decisions, price fairness, and perception.

Navigate pricing in competitive, inflationary, and segmented markets.

Strategic Implementation & Growth Impact

Build pricing strategies that integrate across products and portfolios.

Balance margin, demand, and long-term customer value in pricing decisions.

Strengthen pricing governance across products and P&Ls when priorities and incentives differ.

The Booth Edge in Practice

Gain an analytical approach that draws on Booth's Nobel Prize-winning record in economics and behavioral economics.

Build your executive judgment through real-world case studies, hands-on exercises and analyses, faculty-led experiments, and peer learning.

Benefit from insights drawn from faculty collaborations with companies such as Amazon, ZipRecruiter, and China Telecom—leaving with a tested playbook for monetizing customer value and driving profitable growth.

Programme Audience

Mid- to senior-level leaders who set prices, own a P&L, or shape monetization strategy—including general management, finance, commercial, product, revenue growth management, and pricing leaders. Download the brochure for in-depth insights into who should attend, participant profiles, and the ideal candidate. Download brochure

Testimonials

"I believe it’s in our nature to constantly strive to learn and absorb as much as we can. For me, it’s deeply fulfilling to explore new topics and continue advancing in my career. Studying value creation and pricing decisions has been essential in helping me contribute to my organization’s profitability and long-term growth."

Bridget Brizek

Director, Alverno Laboratories

Testimonial Source

Other programs in this subject area you might find useful

Same topic, Similar duration - Broader exploration across all institutes

Contact us for the further details

Speak with an Advisor

Pedagogy (case method, experiential learning, coaching, simulations)
Programme Benefits

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Chicago Booth School of Business

Executive Education Office

mailto:[email protected]

https://www.chicagobooth.edu

Chicago, USA

Tell us about your program enquiry

Fill out the form below and our team will get back to you within 24 hours.