Vlerick Business School

Pricing Capturing more value through better pricing strategy and tactics

Vlerick Business School

Marketing & Sales

About Programme

#1

in Open Executive Education in Belgium and #25 worldwide

108

former participants

4.5/5

for Learning Impact

If youre relying on gut feeling to price your products and services – or youre using a cost-plus formula, this programme could change your game.

Prepare to roll up your sleeves and immerse yourself in creating a well-crafted pricing strategy that drives value for your organisation. In your three days on campus, youll create – or redefine – a value-based pricing strategy for your company, and youll leave with a concrete plan to implement in your business.

Programme Audience

Marketing, finance, sales and business development professionals who are responsible for pricing decisions and/or revenue management
Managing directors, business owners and entrepreneurs who are facing important pricing challenges
Pricing directors, pricing analysts and pricing specialists
In previous editions, we had the pleasure of welcoming participants from companies like:

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  1. Pedagogy (case method, experiential learning, coaching, simulations)
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  4. Programme Content
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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Vlerick Business School

Executive Education Office

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https://www.vlerick.com
Brussels, Belgium

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Pricing Capturing more value through better pricing strategy and tactics | Vlerick Business School