About Programme
The Post Graduate Programme in Marketing Business Management (PGPMBM) offered by SPJIMR prepares executives for a continuously evolving, disruptive business landscape. It is designed for high-potential junior to mid-level executives who wish to take on greater responsibilities within their organisations marketing and sales functions. A diverse cohort from various backgrounds promotes enriched peer learning and helps participants expand their professional network.
Programme Objective
The programme aims to provide insights into core areas of management, with a focus on marketing and sales. It will endeavour to instil a service-oriented perspective in executives and assist them in understanding the shift from product-based to service-based business models.
The learning objectives of the programme are to develop:
Proficient decision-makers in the sales and marketing domain
Action-oriented professionals with a business mindset
Effective team leaders
Pedagogy
PGPMBM has a strong application focus and facilitates the real-time application of classroom learnings to ones professional context.
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Prashansa Uttam
Programme Advisor
S.P. Jain Institute of Management and Research (SPJIMR)
Executive Education Office
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