Programme Content
Module 1
Leadership: Lead Self and Others
Strategic Marketing in the Digital World
Integrated Communication Strategies in a Digital World
Marketing Analytics for Consumer Insights
Digital Marketing Strategy Simulation
Drive Financial Performance
Understanding drivers of financial performance
Financial ratios for managerial decisions
Maximise financial performance while creating value and managing risk
Assess financial health of your business: Profitability, liquidity, and financial structure
Developing wealth creating mindset
Leading Highly Strategic Projects
Strategic Thinking & Decision Making
Strategy formulation and strategic thinking
Drive strategic alignment of organisational structure, systems, and processes
Strategic decision and judgement
Formulating business and corporate strategy (tools and techniques)
Module 2
Understanding Financial Systems and Markets
Money supply and method of money supply control
Financial markets and instruments
Raising money, debt and equity, offshore financing, and international bonds
Global Value Creation: Strategic Supply Chain Management
Sourcing and Supply Chain Coordination
Supply Chain Planning
Supplier Development & Outsourcing
Recovering Organisation and Business From Distress
Turnaround stressed business
Analysis of root cause
Changing components in running engine
Managing Mergers and Acquisitions (M&A)
Life cycle of M&A
Identification of the need for M&A
Post merger transitioning (challenges and imperatives)
Corporate Finance
Understanding cost of capital and TVM
Capital budgeting and investments
Evaluating projects: NPV, IRR, etc.
Dividend decisions
Module 3
Strategic Human Resource Management
Emerging HR practices, processes, and systems in globalised organisations
Leading organisation and change
Perspectives of change: Political, structure, and culture
Understanding labour law, the new labour code, and union relations (ER)
Blue Ocean Strategy Formulation for Profitable Growth
Strategy formulation
Analysing key trends in external environment
Aligning resources & capabilities with strategy
Discovering blue oceans & driving profitable growth
Managing International Businesses
Understanding international contexts
Choosing internationalisation as a growth lever
Leading & managing international businesses
International business leadership: HR, legal, and financial functional dimensions
Enterprise Risk Management
Concept of enterprise risk
Type of business risks
Risk management systems & processes
Corporate Governance, and ESG
Governance Partnership: Investors, organisation, directors, executive leadership
Corporate Social Responsibility: Changing expectations, CSR strategies
Business sustainability and triple bottom-line (people-planet- profit) approach
Role of ESG in sustainable business
Technology for Senior Managers
Digital transformation, Digitisation and Digitalisation journey
What Senior Management should know about AI, Application of AI in decision making, Understanding its capabilities with use cases
Future of work, Futuristic technologies, Blockchain Technologies and Web 3.0
Data and Analytics for Senior Managers
Understanding output of data analysis for decision making like:Pivot Table, Variance-Covariance Matrix, Single and Multiple Regression output, Time Series Data among other methods.
Sensitivity Analysis using Solver output for Optimisation in different Business Environments
