Post Graduate Certificate Programme in Family Business Management & Entrepreneurship (PGCP -FBM&E) Batch 04

Programme Contents

The curriculum is delivered across three integrated modules:

Module 1: Management Practices for Entrepreneurs

Strategic Management Fundamentals

Microeconomics

Statistics

Corporate Governance

Global Strategy and Internationalisation

Financial Management

Fundamentals of Marketing Management

Fundamentals of Organizational Behaviour

Business Ethics

Macro Economics

Management Information System (MIS)

Legal Aspects of Family Businesses

Change Management and Succession Planning

Communication for Business Leaders

On Campus Module-01

Module 2: Business Landscape for Entrepreneurs

Corporate Strategy

Brand Management

Investment and Venture Financing

Leadership in Family Businesses

Human Resource Management (HRM) in Family Businesses

Operations Management OM in Family Businesses

Simulation

Innovation and Technology Management

Demand Forecasting and Sales Management

Digital and Social Media Marketing

Data Management and Analytics

Financial Analysis and Valuation

On Campus Module-02

Module 3: Entrepreneurial Success

Intellectual Property (IP) Management

Growth Strategy

Business Models

Negotiation

Consumer Insights Mining

Sales and Distribution Management

Digital Transformation

Risk Management and Financial Planning

Taxation

Government Schemes for Businesses

Supply Chain Management

Digital Platform and Data Monetization

Capstone Project

On Campus Module-03

This is only an indicative list of topics the final curriculum for each module is curated by the faculty member based on an assessment of the learning needs of the cohort and contemporary trends in the domain.

Duration Number of Session Hours

Duration:

12 Months

Number of Hours: 200 hours

Number of Sessions (75 Minutes each):

160 sessions

Online: sessions:

124 sessions

9-days On-campus module:

1). 03 days duration: around 12 sessions

(At the start)

2). 03 days duration: around 12 sessions

(Mid of the Programme)

3). 03 days duration: around 12 sessions

(Towards the end)

One or two sessions from some of the courses will become part of the on-campus orientation module. In case the on-campus module is not conducted due to any situation, the same will be included in the total number of sessions.

The programme duration may be slightly extended due to issues like faculty unavailability and gazetted holidays on the session days.

The pedagogy will be a judicious mix of Conceptual Teaching and Case Studies and Discussions.

Hands on application of Knowledge and Concepts to Family Business will be tested for each Module in the form of Projects / Assignments will have substantial weightage in Assessments along with online exams / assessments for conceptual testing and

Objective of learning Sessions is to bring to life management of various aspects of family business functions, through conceptual understanding, experience sharing and dialogue of students, application of concepts, frameworks, tool kits, through interactive sessions,

Application of knowledge through hands on assignments in terms of application of learnings in the Family Business will prepare participants to gain first-hand knowledge of managing and improving the family business