Post Graduate Certificate Programme for Emerging CMOs (Batch 02)

This is a CMO training programme for emerging leaders in any company, any sector and any geography.

The programme focuses on developing a high degree of marketing acumen, strategic thinking, business leadership and execution skills of high potential leaders who are already holding a high level of managerial responsibility within their organisation

Existing senior finance leaders will benefit more from this programme by training beyond their marketing know-how. They will prepare for the emerging skills expected from an ever-evolving role of a CMO and become more equipped to confidently grow their organisation in current times.

IIM Indore faculty, Industry relevant Curriculum, Masterclasses & Business Simulation by Industry Leaders.

Programme Contents

The CMO Office

Foundation of Marketing Strategy Design

Decisions Decision Making for CMOs

Leadership levers for CMOs

Strategic Thinking for CMOs

Please Note: Modules topics are indicative only, and the suggested time and sequence may be dropped modifiedadapted to fit the participant profile amp; programme hours.

Duration Number of Session Hours

Duration: 12 Months

Number of Hours: 129 hours (Approx.)

Total Number of Sessions: 99 sessions

Number of online sessions by IIM Indore (75 Minutes each): 80 sessions

Number of on campus sessions by IIM Indore (75 Minutes each): 12 sessions

Number of Sessions by Imarticus (120 Minutes each): 7 sessions

One or two sessions from some of the courses will become part of the on-campus orientation module. In case the on-campus module is not conducted due to Covid situation, the same will be included in the total number of sessions.

The programme duration may be slightly extended due to the issues like faculty unavailability and gazetted holidays on the session days

Live lectures, Case Study, Simulations

Performance of participants will be monitored on a continuous evaluation basis through quizzes, assignments, tests and examinations. The participant is required to score minimum marks/grades as decided by the Institute from time to time to complete the course.

Successful Completion Certificate by IIM Indore in a valedictory ceremony to be held on the campus.

Diploma (10+2+3)/Graduate/Post Graduate from Universities recognised by Association of Indian Universities

At least 50% marks in either Diploma or graduation or post-graduation (or its equivalent)

Minimum 5 years of work experience is required post completion of qualifying education.

Live lectures, Case Study, Simulations