Persuading with Data

MIT Sloan School of Management

Business Analytics

About Programme

Why attend Persuading with Data?

Communicating and persuading effectively with data is a crucial skill for anyone who wants to lead in a modern organization. If presenting and explaining data to a non-technical audience is part of your job, this data storytelling course is for you. Highly practical and collaborative, this course combines visualization and strategic communication best practices to help you communicate data more effectively and influence others to take action based on data through data storytelling.

No matter how good machines and algorithms get, leaders will still need the ability to influence and persuade others to make the best possible decisions based on the technology and data at hand. Whether your job requires you to communicate with leaders, colleagues, clients, or customers, you need to simplify and clarify your findings for your audience in order to persuade with data.

Course Topics

Programme Content

Day 1

8:45 – 9:15 AM

Introduction

9:15 – 10:45 AM

Encoding & decoding, and the curse of knowledge

10:45 – 11:00 AM

Break

11:00 – 12:00 PM

Persuading visually: Maximizing the data-to-ink ratio

12:00 – 1:00 PM

Break

1:00 – 1:30 PM

Persuading verbally: The TOP-T framework for data slides

1:30 – 4:30 PM

Presentation practice in small groups

4:30 – 5:00 PM

Closing

Day 2

8:30 – 10:00 AM

Persuading logically: Minto Pyramids and logical structure

10:00 – 10:15 AM

Break

10:15 – 12:00 PM

Structure workshops in small groups

12:00 – 1:00 PM

Break

1:00 – 4:00 PM

Presentation practice in small groups

4:00 – 4:30 PM

Closing

Day 1

8:45 – 9:15 AM

Introduction

9:15 – 10:45 AM

Encoding & decoding, and the curse of knowledge

10:45 – 11:00 AM

Break

11:00 – 12:00 PM

Persuading visually: Maximizing the data-to-ink ratio

12:00 – 1:00 PM

Break

1:00 – 1:30 PM

Persuading verbally: The TOP-T framework for data slides

1:30 – 4:30 PM

Presentation practice in small groups

4:30 – 5:00 PM

Closing

Day 2

8:30 – 10:00 AM

Persuading logically: Minto Pyramids and logical structure

10:00 – 10:15 AM

Break

10:15 – 12:00 PM

Structure workshops in small groups

12:00 – 1:00 PM

Break

1:00 – 4:00 PM

Presentation practice in small groups

4:00 – 4:30 PM

Closing

Programme Objective

This course will help you develop and delivery data-based presentations that:

Persuade audiences through clear data visualizations

Organize evidence logically to support your persuasive argument

Make complex data understandable to non-analytical audiences

Through practice and feedback, you will learn how to communicate with increased

confidence and clarity

Programme Audience

This course is designed for professionals who frequently need to communicate data to less technical audiences including:

Customers

Senior Leaders

Other groups in your organization

Outside stakeholders

"Excellent course, with tools and techniques that have already enabled me to impactful decision briefs to my leadership. Interactive exercises were the most beneficial aspect, with relevant feedback provided by fellow students and instructors."

"If you want expert training in how to present data visually and verbally, take this course. No matter how good you think you are at data presentation, believe me, you will find out there is an entire science and well-researched approach to how data is understood by an audience. You will improve immediately using these principles."

Programme Benefits

Data Storytelling

Explore ways in which visual tools such as graphs, charts, and diagrams can be used in data storytelling to highlight your insights in a way that spreadsheets and dashboards cannot

Detailed Feedback

Practice and receive detailed feedback from the instructor and your classmates

MIT Faculty Insights

Gain insights from world-renowned MIT Faculty

Certificate

Confers a certificate of course completion from the MIT Sloan School of Management and counts toward the Executive Certificate in Management and Leadership

Testimonials

"If you're looking for a course that you can apply immediately, the very next day after finishing it, and gain a skill set that adds instant value to your career, this is it. The course isn't overly complex, instead, it's exceptionally practical, highly polished, and delivered brilliantly by Miro and the team. Of all the programs I've completed at MIT, this has been one of the most impactful."

Thomas N

"This was a very valuable course, combining strong frameworks for data storytelling, data visualization, and executive presentations with practical peer exercises and feedback. Miro Kazakoffs engaging teaching style and support created a motivating and highly interactive learning environment. One area for improvement would be the timely availability of updated course materials on the course site, as this would make the overall learning experience even smoother."

ALAIN B

"Great course - I especially enjoyed the slide revision part of the course and what to consider to ensure my audience understands the message."

Sarah K

"Excellent course, with tools and techniques that have already enabled me to impactful decision briefs to my leadership. Interactive exercises were the most beneficial aspect, with relevant feedback provided by fellow students and instructors."

Daniel N

"Interactive and well balanced between lecture and presentation practice. Worth to take it!"

Mariko F

"Really interesting course, learned more strategies and tactics"

Saud Abdulaziz Hamad A

"Great learning and useful framework to implement ."

Xavier D

"This training was really useful and focused on practice. The theory was relevant, at the right level of depth. The Professor and Coach were accessible for questions and provided good feedback on each individual's progress. WELL DONE!"

Jeanette E

"The Persuading with Data course is guided and facilitated by faculty members who gave useful feedback on a prepared slide."

YEOW HONG T

"This course on Persuading with Data was an eye opener. I am walking with a ton of knowledge that I plan to implement in my presentation going forward. This class has left me wanting to learn about the other topics not touched upon during this course. The faculty were very engaging and there was a lot of interaction with the participants as well. The class was well organized and seamless."

Swati R

Testimonial Source

Other programs in this subject area you might find useful

Same topic, Similar duration - Broader exploration across all institutes

Contact us for the further details

Speak with an Advisor

Pedagogy (case method, experiential learning, coaching, simulations)
Contact Person Details

Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

MIT Sloan School of Management

Executive Education Office

https://mitsloan.mit.edu

Cambridge, USA

Tell us about your program enquiry

Fill out the form below and our team will get back to you within 24 hours.