Indian Institute of Technology Kanpur

Performance Marketing with AI

Indian Institute of Technology Kanpur

Digital Marketing

About Programme

Highlights:

2-hour masterclass with real-time AI demos, see performance marketing in action
Learn 2–3 immediately applicable AI techniques to boost campaigns instantly
Decode Google & Meta AI systems (PMax, Advantage+) + AEO search shift
Real campaign insights with low-budget strategies, built for execution, not theory

Programme Benefits

AI Demo-Based Learning

Watch complete campaign workflows executed using AI tools from persona creation to ad copy and optimization.

Immediate Implementation Frameworks

Walk away with actionable methods you can apply within days to improve campaign performance.

Industry-Relevant Concepts (AEO & AI Ads)

Learn emerging concepts like Answer Engine Optimization and AI-led bidding systems before they become mainstream.

Performance Marketing Clarity

Understand how to work with platform algorithms instead of guessing, improve efficiency and reduce wasted spend.

Real Campaign Case Studies

Analyze practical examples from Indian startups and D2C brands with measurable results.

Gateway to Advanced Program

Get a structured preview of how to build end-to-end campaigns in the 6-month advanced program.

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Contact us for the further details

Speak with an Advisor

  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Target Audience
  3. Programme Objective
  4. Programme Content
  5. Testimonials
  6. Brochure

Prashansa Uttam

Programme Advisor

+91 9403890085contact@echomind.oneMon – Fri, 9am – 5pm IST

Indian Institute of Technology Kanpur

Executive Education Office

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https://www.iitk.ac.in
Kanpur, India

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Performance Marketing with AI | IIT Kanpur