Programme Content
Programme 1: Oxford Entrepreneurship: Venture Creation Programme
Orientation module
Welcome to your online campus
Meet and engage with your learning and peer networks as you navigate the online campus.
Module 1
Identifying business opportunities
Gain insight into the process of developing ideas, which marks the start of the entrepreneurial journey.
Module 2
Understanding your entrepreneurial talent
Explore the mindsets and motivations that contribute to entrepreneurial success, and the importance of assembling a complementary team.
Module 3
Analysing customers and markets
Learn how to perform market analysis and identify potential customers for your venture.
Module 4
Crafting a business model
Gain insight into how revenue, core activities and competition influence a company's business model.
Module 5
Launching a venture
Construct a development plan for launching your venture and ensuring product-market fit.
Module 6
Pitching a venture
Consider how to share your entrepreneurial vision with external stakeholders.
Programme 2: Oxford Entrepreneurship: Venture Finance Programme
Orientation module
Welcome to your online campus
Meet and engage with your learning and peer networks as you navigate the online campus.
Module 1
The investment cycle
Reflect on the nature of venture finance and the role it plays for entrepreneurs and investors.
Module 2
Investor types
Explore the types of investors in venture finance.
Module 3
Fundraising
Learn about fundraising, financial projections, and financial ask.
Module 4
Valuation: Art or science?
Discover how valuation occurs and why it is important.
Module 5
Venture capitalists
Explore the role of venture capitalists, venture capital funding, and venture capital firms.
Module 6
Negotiating deals
Discover how to negotiate a deal to reach agreement.
Module 7
Scaling up and scaling down
Learn about staged financing and how ventures deal with financial difficulties.
Module 8
Cashing in on success
Explore the process of exit from the perspective of the entrepreneur and the investor.
Programme 3: Oxford Digital Marketing: Disruptive Strategy Programme
Orientation module
Welcome to your online campus
Meet and engage with your learning and peer networks as you navigate the online campus.
Module 1
Marketing disrupted
Gain an overview of the history and key trends of the ever-evolving marketing landscape.
Module 2
Marketing psychology
Develop a holistic understanding of the people involved in marketing and the psychology behind their decision-making.
Module 3
Value creation
Gain a deeper understanding of how value is created and why it should be a central consideration when driving growth.
Module 4
Established digital marketing channels
Explore established digital marketing channels and gain insight into why precision targeting and programmatic advertising are strategically important.
Module 5
Emerging digital marketing channels
Gain insight into emerging digital marketing channels and the ways to use new technologies strategically.
Module 6
The power of communities and influence
Understand the opportunities and challenges presented by online communities.
Module 7
Experimentation, measurement and analytics
Develop an understanding of how to make data-driven decisions.
Module 8
The future of marketing
Speculate about the future of marketing and discover how you can harness opportunities that the future presents.
