Programme Content
Modules
Orientation
This module aims to prepare you for the rest of the programme and will:
familiarise you with the online campus
provide you with an overview of the programme handbook
introduce you to the programme team
cover some introductory course material including pre-reading materials, basic definitions and a glossary
Module 1: Business strategy
You will learn to leverage strategic frameworks and innovative thinking to formulate and communicate strategic recommendations, while embracing new trends beyond conventional methods.
This involves understanding an organisation's strategic context and resources, crafting strategic advice accordingly, and acknowledging the evolving landscape of strategic planning.
Module 2: Customers and marketing
Discover how vital marketing is to an organisation's strategic objectives, emphasising customer-centricity as a growth driver.
You'll explore:
key marketing frameworks
the benefits of inclusive practices for strategy and engagement
the role of new technologies in enhancing marketing efforts, highlighting marketing's extensive influence on the business success
Module 3: Innovation and entrepreneurship
Module three will demonstrate to you that entrepreneurship requires resilience and adaptability to tackle challenges such as securing funding and navigating market unpredictability.
You'll delve into the use of critical frameworks for assessing the viability of business ideas. This module will also emphasise the importance of innovation and scalability, equipping you with the knowledge to disrupt and succeed in dynamic markets.
Module 4: Operations management
We will teach you to generate value in operations by ensuring they align with your business strategy.
You'll learn to adopt a process view for a detailed analysis of business processes, enabling you to identify and eliminate waste. This approach not only streamlines operations but also aligns them more closely with strategic goals, emphasising the critical role of efficient operations in achieving business success.
Module 5: Business analytics
You will explore the value of business analytics for organisations, understand various data-driven techniques, and learn to integrate analytics effectively.
You'll also examine the challenges of implementing these tools and reflect on the future of analytics in shaping business strategies.
Module 6: Finance and economics
A focus on mastering fundamental finance skills, including valuation principles and financial modelling.
Youll learn how to engage in impact investing and maximise your outcomes.
In particular, youll enhance your ability to conduct valuation analysis, build financial models and apply these principles in real-life scenarios.
Module 7: People management and leadership
We will enable you to recognise your own leadership style and identify how you persuade and influence others.
Youll also analyse the different phases that teams move through in order to understand motivation and team development.
Above all, youll understand the assumptions, values, and artefacts that characterise an organisations culture and sub-cultures.
Module 8: Organisational design
This module will lead you to the strategy that best suits your organisations needs and to works to the strength of its team members.
Youll review the key organisational strategies and how to match the right people and processes to optimise impact for the longer term within an ever-changing organisational context.
Module 9: Impact from within
During this final module, you will bring together what you have learnt in order to tackle global business challenges.
From the individual level, through business impact and into the wider world, you will begin adopting approaches that suit your business context and create value.
