Programme Content
Orientation Module
The orientation module will prepare you for the rest of the programme and will:
This will stand you in good stead as you embark on the rest of your programme.
Module 1
Marketing disrupted
Gain an overview of the history and key trends of the ever-evolving marketing landscape.
Module 2
Marketing psychology
Develop a holistic understanding of the people involved in marketing and the psychology behind their decision making.
Module 3
Value creation
Gain a deeper understanding of how value is created and why it should be a central consideration when driving growth.
Module 4
Established digital marketing channels
Explore established digital marketing channels and gain insight into why precision targeting and programmatic advertising are strategically important.
Module 5
Emerging digital marketing channels
Gain insight into emerging digital marketing channels and the ways to use new technologies strategically.
Module 6
The power of communities and influence
Understand the opportunities and challenges presented by online communities.
Module 7
Experimentation, measurement and analytics
Develop an understanding of how to make data-driven decisions.
Module 8
The future of marketing
Learn how to leverage the power of digital communities and social influence, and understand the opportunities and challenges presented by online communities.
