Oxford Artificial Intelligence in Marketing Series

Uncover real-world artificial intelligence (AI) applications, revolutionary digital marketing strategies and equip yourself to orchestrate successful campaigns amidst the disruptions of our time.

The series is a learning path designed for marketing and business leaders looking to enhance their strategic skills. It will equip you to stay at the forefront, helping you form an informed perspective on AI's applications and providing the tools to construct a robust business case for implementation. Develop the skills and confidence to navigate the disruptive forces in the digital marketing sphere, adapting your marketing approach with precision.

This programme is delivered in partnership with GetSmarter , a 2U brand. When you enrol, you’ll be directed to their platform, which manages registration and course delivery on our behalf, as an official and trusted Oxford Saïd partner.

Applications to join the programme will be accepted until the end of the orientation module.

Explore the history and potential of AI within the context of the digital ecosystem.

Delve into the mechanics of the three main types of machine learning: supervised, reinforcement and unsupervised learning.

Understand what deep learning is and how it is powering the modern approach to AI.

Explore the concept of intelligence in machines and the impact of AI in the labour market.

Explore the hierarchy of ethical and legal considerations around artificial intelligence.

Identify the potential business opportunity of AI in a specific context.