Oxford Artificial Intelligence in Marketing Series

Uncover real-world artificial intelligence (AI) applications, revolutionary digital marketing strategies and equip yourself to orchestrate successful campaigns amidst the disruptions of our time.

The series is a learning path designed for marketing and business leaders looking to enhance their strategic skills. It will equip you to stay at the forefront, helping you form an informed perspective on AI's applications and providing the tools to construct a robust business case for implementation. Develop the skills and confidence to navigate the disruptive forces in the digital marketing sphere, adapting your marketing approach with precision.

This programme is delivered in partnership with

GetSmarter

, a 2U brand. When you enrol, youll be directed to their platform, which manages registration and course delivery on our behalf, as an official and trusted

Oxford Saïd partner.

Programme 1: Oxford Artificial Intelligence Programme

Orientation module

Welcome to your online campus

Applications to join the programme will be accepted until the end of the orientation module.

Module 1

Artificial intelligence ecosystem

Explore the history and potential of AI within the context of the digital ecosystem.

Module 2

AI and machine learning: understanding the black box

Delve into the mechanics of the three main types of machine learning: supervised, reinforcement and unsupervised learning.

Module 3

Deep learning and neural networks

Understand what deep learning is and how it is powering the modern approach to AI.

Module 4

Working with intelligent machines

Explore the concept of intelligence in machines and the impact of AI in the labour market.

Module 5

Ethics of AI

Explore the hierarchy of ethical and legal considerations around artificial intelligence.

Module 6

How to drive AI in your business

Identify the potential business opportunity of AI in a specific context.

Programme 2: Oxford Digital Marketing: Disruptive Strategy Programme

Orientation module

Welcome to your online campus

Applications to join the programme will be accepted until the end of the orientation module.

Module 1

Marketing disrupted

Gain an overview of the history and key trends of the ever-evolving marketing landscape.

Module 2

Marketing psychology

Develop a holistic understanding of the people involved in marketing and the psychology behind their decision making.

Module 3

Value creation

Gain a deeper understanding of how value is created and why it should be a central consideration when driving growth.

Module 4

Established digital marketing channels

Explore established digital marketing channels and gain insight into why precision targeting and programmatic advertising are strategically important.

Module 5

Emerging digital marketing channels

Gain insight into emerging digital marketing channels and the ways to use new technologies strategically.

Module 6

The power of communities and influence

Understand the opportunities and challenges presented by online communities.

Module 7

Experimentation, measurement and analytics

Develop an understanding of how to make data-driven decisions.

Module 8

The future of marketing

Learn how to leverage the power of digital communities and social influence, and understand the opportunities and challenges presented by online communities.