Indian Institute of Management Lucknow

Operational Excellence in Platforms: Simulate, Scale and Succeed

Indian Institute of Management Lucknow

Operations Management
Partner Institution

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About Programme

As the ancient Indian proverb reminds us: Practice makes a man perfect & (Abhyāsena tu kaivalyam). In the dynamic world of platform operations, simulation-based learning emerges as a transformative approach, immersing participants in real-time sharing economy scenarios like ride-hailing (Uber, Ola), hospitality (Airbnb), auctions (eBay), shopping (Amazon, Myntra, Flipkart), food delivery (Zomato, Swiggy) and entertainment (Netflix, Prime). This controlled environment enables executives to experiment with market design, tweaking prices, liquidity, and visibility, while experiencing outcomes without risking live operations. Such immersive practice sharpens critical thinking and adaptive decision making, vital for platform leaders navigating supply demand mismatches and competitive disruptions. Immediate feedback from simulations accelerates mastery, allowing repetition across varied conditions like peak-hour surges or algorithm tweaks. By mirroring platforms such as Airbnb or eBay, this method ensures seamless knowledge transfer, boosting operational efficiency, scalability, and strategic agility in the collaborative economy.

Programme Content

Across 5 sessions totalling 15 hours, participants engage in cutting-edge simulations exploring:

Market design challenges in aligning supply and demand on platforms like Uber and Zomato. Pathways to operational excellence in sharing economy models, from liquidity to visibility.

Data-driven analytics for sustainable, scalable platform strategies and revenue optimization.

Programme Objective

This intensive 2.5-day (15-hour) program aims to:

Deliver hands-on practice in platform operations through realistic sharing economy simulations. Build decision-making prowess under high-stakes, time-sensitive market dynamics.

Elevate problem-solving via iterative exercises on pricing, matching, and infrastructure shifts.

Pedagogy

This short-term management development programme is delivered via interactive classroom discussions blended with real-time platform simulations. This program fosters experiential mastery. Participants actively engineer markets, test hypotheses on examples like Swiggy or Airbnb, and receive instant insights, transforming theoretical concepts into actionable platform leadership skills.

Programme Audience

Mid-to-senior practitioners with 5+ years in operations, marketing, strategy, product, or tech roles, seeking to master platform markets. Ideal for quantitative professionals transitioning to market design, startup founders scaling digital ventures, and executives from traditional sectors aiming to adopt platform efficiencies.

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

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Operational Excellence in Platforms: Simulate, Scale and Succeed | IIM Lucknow