Programme Content
1.Focus on the foundations of Design Thinking, evolution of AI in design and innovation, covering creative thinking skills and AI-driven creativity tools. 2.AI's role in augmenting creativity and critical thinking, introducing AI tools for enhanced Brainstorming and Mind Mapping. 3.Core principles of Design Thinking, with a focus on AI-driven empathy and ideation tools. 4.Advanced Design Thinking processes covering all its stages, driven by AI. 5.Product Design Analysis and Appreciation, utilizing AI for product analysis. 6.Creativity, analysis, ideation, and innovation tools. 7.User-centric design, empathy and AI-enhanced empathy maps and personas. 8.Design Thinking and Systems Thinking. Use of AI for the double diamond framework for innovation. Double Diamond framework and its evolution today. 9.Design Process Unfolded: Empathize: Learn to deeply understand the user experience, using persona and empathy mapping. Define: Use AI to Identify and articulate user needs and problems more precisely. Ideate: Use A for to generate diverse solutions. From idea to sketch to model to prototype. Prototype: Apply AI technologies to prototype, allowing for quicker iteration and innovation cycles. Test: Use AI to conduct user testing more efficiently and refine solutions with greater accuracy. 10.Capstone Project. Application of concepts to solve a real-world challenge, integrating AI, Design Thinking, and Systems Thinking. 11.Immersive program: A optional offline immersive programme for interested participants, at IIT Bombay campus for talks, interaction with faculty, and exposure to design, innovation and entrepreneurship ecosystem at IITB. 12.Spectrum of Design Content: Essential design skills, History of art-craft-design, design in India, problem finding vs opportunity, opportunity articulation, data collection, literature review, user study, ethnographic understanding, design diachronic-synchronic-extrapolation analysis, user needs and data analysis and synthesis, user empathy map, design brief formulation, persona development, ideation, brainstorming, mind mapping, convergent and divergent thinking, creative and critical thinking, linear and lateral thinking, tools of creativity, storytelling and visualization, story-boarding, idea clustering, design direction, product feasibility-viability-desirability matrix, product attributes, form-function-emotion, product expression and elements of design, product ergonomics, anthropometry and usability, product audit and part matrix, modularity and system, concept generation-evaluation-finalization, quick and dirty mock ups, study models, rigs, user feedback, iteration and refinement, prototyping and testing. 13. Agentic AI and its use. Use of No-code tools for developing intelligent systems 14. AI tools for Business Development.15. AI and Analytics 16. Ethical and Legal aspects of AI 17.Use of AI for product promotion / branding and marketing; and lead magnet for customer acquisition.
