Programme Content
Through lectures, real-life cases, hands-on exercises and coaching, you’ll become skilled at strategic business development and disciplined execution. You’ll gain the confidence to pitch your idea and bring stakeholders on board. And you’ll discover how AI can support your decision-making.By the end of this programme, you’ll turn a promising idea into a strategic, actionable business opportunity with clear revenue potential.
The New Business Development programme covers four modules:
Module 1: mapping and selecting growth opportunities
Understand what new business development really means – and why it matters
Discover strategic growth paths to boost revenue – and select those that are most relevant for you
Translate ideas into clear value proposition
Understand when and how to use partnerships to strengthen an opportunity
Use practical tools, including AI, to structure and assess growth opportunities
Module 2: designing and validating your business model
Design a comprehensive business model for a new business opportunity
Explore alternative business model configurations
Identify assumptions and prioritise which ones to test
Apply lean start-up logic and entrepreneurial market research
Use practical tools, including AI, to support validation and prototyping
Module 3: writing your business plan
Stress-test your opportunity and underlying business model with a structured 360° assessment
Understand the building blocks of a good business plan
Map the financials of your business plan
Use practical tools, including AI, to support planning
Module 4: organising for execution
Discover how to generate internal buy-in for your idea
Present your opportunity and business plan to Vlerick faculty and peers
Understand how to organise, lead and mobilise a team that can move your idea forward
