Programme Content
Design strategies for each phase of the business lifecycle: growth, maturity, and decline
Assess markets, respond to change, and anticipate future shifts
Build forward-looking strategic alliances, such as competitive collaboration
Initiate and respond to market disruption
Analyze trade-offs as you pursue strategic goals
Sustain core business while fostering innovation
Respond strategically to today's opportunities and challenges, such as artificial intelligence (AI)
Craft and adapt strategy to create and sustain competitive advantage
