Programme Content
Module
Topic
New Sub-topics
Duration in weeks
Pillar I: Fundamentals of Strategic Influence, Persuasion and Storytelling (Async)
1
Persuasion, Influence & Power
1. Narratives for strategic influence 2. Power of story driven leadership 3. Narrative transportation
2
2
Leading with Persuasive Communication
1. Strategic storytelling frameworks 2. Freytag’s Pyramid for strategic communication Case Study: Super Bowl Storytelling
2
3
Leadership Storytelling
1. Transformative Storytelling 2. Challenge, Choice, Outcome framework 3. Monomyth framework for leadership storytelling Case Study: Lessons from the Superhero Narrative
2
Pillar II: Applying Storytelling Strategies to Contemporary Contexts (Async)
4
Personal Branding and Inclusive Storytelling
1. Building inclusive narratives 2. Reimagining DEI approaches (Neurodiversity) Case Study: Nike, Dabur
1
5
Masterclass by SME: Personal Branding through Storytelling
Storytelling in the Digital Age: Leveraging LinkedIn, X, and Podcasts for Personal Brand Growth
1
6
Transmedial Storytelling
1. Cross platform narrative strategy 2. Understanding digital convergence culture in storytelling Case Study: Hunger Games, Marvel Cinematic Universe
2
7
Masterclass by SME: Cross-cultural Story Telling
Adapting stories to resonate with diverse global audiences.
Navigating cultural nuances to enhance storytelling impact.
1
8
Communication using Data
1. Data driven narratives in digital spaces 2. Exploratory vs Explanatory data storytelling Case Study: Spotify/ Netflix
1
9
Masterclass by SME: Public speaking
Simple and influential storytelling across meetings on different scales
Communicating vision and purpose through powerful narratives
1
10
Storytelling with Data
1. Gestalt Principles for Data Persuasion 2. Leveraging digital tools for data narratives
1
Pillar III: Futures of Storytelling (Async)
11
New Media: AI and Communication
1. Crafting digital narratives with Gen AI 2. Leverage AI tools for communication strategies Use Cases: Instagram, Discord, Reddit
2
12
Masterclass by SME: Building your own story bank
Framework based communication strategies to bring clarity in complex topics and ideas by leveraging personal / professional experiences
1
