Indian Institute of Management Calcutta

Mastering Storytelling for Leadership Communication and Influence (MSLCI)

Indian Institute of Management Calcutta

About Programme

IIM Calcutta's Mastering Storytelling for Leadership Communication and Influence programme equips leaders to move beyond data and connect with audiences through impactful narratives. This hands-on course develops skills in crafting "sticky messages," enhancing executive presence, and strategically applying storytelling to drive business results and long-term profitability.

Programme Content

Pillar I: Fundamentals of Strategic Influence, Persuasion and Storytelling (Async) 1 Persuasion, Influence & Power 1. Narratives for strategic influence 2. Power of story driven leadership 2 Leading with Persuasive Communication 1. Strategic storytelling frameworks 2. Freytag’s Pyramid for strategic communication 3 Leadership Storytelling 1. Transformative Storytelling 2. Monomyth framework for leadership storytelling 4 Masterclass by SME: Building your own story bank Framework based communication strategies to bring clarity in complex topics and ideas by leveraging personal / professional experiences Pillar II: Applying Storytelling Strategies to Contemporary Contexts (Async) 5 Personal Branding and Inclusive Storytelling 1. Building inclusive narratives 2. Reimagining DEI approaches (Neurodiversity) 6 Masterclass : Personal Branding through Storytelling Storytelling in the Digital Age: Leveraging LinkedIn, X, and Podcasts for Personal Brand Growth 7 Transmedial Storytelling 1. Cross platform narrative strategy 2. Understanding digital convergence culture in storytelling 8 Masterclass : Cross-cultural Story Telling Adapting stories to resonate with diverse global audiences. Navigating cultural nuances to enhance storytelling impact. 9 Communication using Data 1. Data driven narratives in digital spaces 2. Exploratory vs Explanatory data storytelling 10 Storytelling with Data 1. Gestalt Principles for Data Persuasion 2. Leveraging digital tools for data narratives Pillar III: Futures of Storytelling (Async) 11 New Media: Storytelling with AI and Gen-AI 1. Crafting digital narratives with Gen AI 2. Leverage AI tools for communication strategies Use Cases: Instagram, Discord, Reddit 12 Masterclass : Public speaking Simple and influential storytelling across meetings on different scales Communicating vision and purpose through powerful narratives

Pedagogy

Pedagogy

The IIM Calcutta programme employs a diverse pedagogy that integrates pre-recorded lectures from IIM Calcutta faculty, case-based learning derived from real-world industry practices, and a faculty-guided capstone project for practical application. The learning experience is further enriched by cohort-based learning, fostering networking, collaboration, and discussions among participants, and is delivered through a combination of online sessions and an optional one-day networking event at IIM Calcutta.

The IIM Calcutta programme employs a diverse pedagogy that integrates pre-recorded lectures from IIM Calcutta faculty, case-based learning derived from real-world industry practices, and a faculty-guided capstone project for practical application. The learning experience is further enriched by cohort-based learning, fostering networking, collaboration, and discussions among participants, and is delivered through a combination of online sessions and an optional one-day networking event at IIM Calcutta.

Programme Audience

This programme is ideal for mid-to-senior-level managers aiming to enhance their communication skills and executive presence for future leadership roles. It's particularly beneficial for professionals eager to refine their public speaking abilities, build impactful connections, and communicate persuasively with diverse audiences.
This programme is also designed for business professionals in current leadership roles seeking to elevate their influence through mastering concise messaging, crafting effective elevator pitches, and enhancing their media communication skills.

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Indian Institute of Management Calcutta

Executive Education Office

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mailto:[email protected]
https://www.iimcal.ac.in
Kolkata, India

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Mastering Storytelling for Leadership Communication and Influence | IIM Calcutta