Programme Content
What you Learn:
Identify effective strategies related to paid search marketing investigate organic search marketing strategies understand B2B marketing and explore mobile app marketing strategies
Understand and apply the latest tools and techniques used in digital marketing
Analyse the consumer journey and create impactful digital marketing strategies
Learn and apply a comprehensive framework for connecting converting and continuously engaging with consumers
Create a social media marketing plan to grow brand awareness and increase engagement and sales
Learn about strategies for content marketing digital loyalty and personalisation marketing
Examine techniques used for social listening and acquire insights on methods for creating shareable content and motivating brand advocacy
Develop effective strategies for combining digital and physical marketing seamlessly into a single cohesive omnichannel marketing strategy
