ESSEC Business School

Mastering Digital Business Models

ESSEC Business School

Artificial Intelligence

About Programme

Overview

During 6 weeks of rigorous exploration into the dynamics of value creation in the digital landscape through a platform-based approach, you will:

Develop a deep understanding of Digital Business Models, essential for spearheading digital transformation initiatives and devising innovative strategies for your organization.
Acquire solid strategic foundations and operational skills specifically designed for managers guiding their businesses through the complexities of digital evolution.

Programme Content

Explore the fourth technological revolution and its consequences

Define the steps involved in a technological innovation from macro and micro perspectives

Position your business and activities to successfully navigate the exponential curve

Define a digital platform and a digital ecosystem

Analyse different platforms: one-sided and multi-sided platforms. Create a business model canvas in a digital environment.

Learn how to monetise a digital platform (understand the importance of the network effect and value co-creation)

Understand how to efficiently govern and manage a platform

Understand AI and Big Data-related technologies

Embrace a responsible governance of digital business models

Question and understand the scope of the socioeconomic power of GAFAM and BATX

Pedagogy

Unveiling ESSEC's distinctive online learning approach

Particular importance is given to the selection of resources and dynamics to maximize the learning experience, participant commitment, and engagement. Peer learning and evaluation empower professors to focus on high-value activities. During designated class time, professors ensure full comprehension or present practical cases. Scheduled synchronous webinars provide dedicated interaction opportunities.

Teamwork and Top-Level Peer Learning: ESSEC Online promotes collaboration where participants engage in peer learning and teamwork, enhancing their understanding and building essential communication and problem-solving skills

100% Online Lectures: All lectures are delivered entirely online, offering flexibility for participants to access high-quality content from anywhere, fitting their studies around personal and professional commitments

Individual Academic Coach: Each participant is paired with an academic coach who provides personalized guidance and support, helping tailor the educational experience to their unique needs and goals

Weekly Live Sessions: offer real-time interaction with professors, deepening understanding, addressing questions, and discussing practical applications to enrich the online learning experience.

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Contact us for the further details

Speak with an Advisor

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

ESSEC Business School

Executive Education Office

Samia Morejon Iglesias
+33(0)1 46 92 49 07
[email protected]
https://www.essec.edu
Cergy, France

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Mastering Digital Business Models | ESSEC Business School