Programme Content
Explore the fourth technological revolution and its consequences
Define the steps involved in a technological innovation from macro and micro perspectives
Position your business and activities to successfully navigate the exponential curve
Define a digital platform and a digital ecosystem
Analyse different platforms: one-sided and multi-sided platforms. Create a business model canvas in a digital environment.
Learn how to monetise a digital platform (understand the importance of the network effect and value co-creation)
Understand how to efficiently govern and manage a platform
Understand AI and Big Data-related technologies
Embrace a responsible governance of digital business models
Question and understand the scope of the socioeconomic power of GAFAM and BATX
