About Programme
In todays competitive landscape, business success hinges on your ability to understand customers and turn that knowledge into actionable strategies that enhance their experience. Customer insights are vital to guiding decisions, from forecasting revenue to setting optimal pricing models.
However, many organizations struggle to bridge the gap between available data and actionable insights. According to Nielsen, 74% of marketers express doubts about the reliability of their audience data. Even with large datasets, 36% face difficulties in accessing data, overcoming identity challenges, and extracting valuable insights, often labeling these tasks as extremely or very challenging.
This comprehensive customer insights program is specifically tailored for marketers and business leaders, providing in-depth knowledge on how to apply consumer psychology, behavioral economics, and analytics to unlock customer insights. Participants will gain critical insights that drive informed customer-centric decisions, significantly improve the customer experience, boost profitability, and lead to measurable business success.
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Prashansa Uttam
Programme Advisor
Columbia Business School
Executive Education Office
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