Master Storytelling for Authentic Leadership

The most effective leaders have the ability to re-imagine the future and use storytelling — in both their business and personal lives — to share a vision, captivate audiences, and drive impact. This actionable course will help you understand the neuroscience and social science behind why stories resonate with people and how you can leverage them to positively impact your team, culture, and organization. Learn best practices and hear winning stories from Fortune 500 CEOs, world leaders, and all-star athletes such as Eric Yuan of Zoom, former Secretary of State Condoleezza Rice, and Stephen Curry of the Golden State Warriors.

This flexible on-demand online course is self-paced and works within your schedule. Get same-day access to proprietary, research-based content created by world-renowned Stanford GSB faculty. Engage with video lectures, graphic novels, and podcast-style interviews. Receive personalized feedback from course facilitators on key assignments to apply what you’ve learned.

Discover why storytelling works, learn a simple framework for crafting, collecting, and iterating on stories, and develop best practices from CEOs and world leaders.

Master Storytelling for Authentic Leadership merges storytelling research, frameworks, techniques, and best practices to help you enhance your leadership and drive growth in your organization. The curriculum focuses on the impact of storytelling to create a sense of meaning and purpose at work and in life, drive empathy and connection, and build trust with audiences. This course is developed and taught by Dr. Jennifer Aaker, the General Atlantic Professor at Stanford Graduate School of Business. Professor Aaker is a renowned behavioral scientist, scholar, and best-selling author - who studies what creates meaning versus happiness in life (and work), and how to harness story, purpose, and humor as a leadership tool.

This course is offered in four modules and each module extends beyond theory and enables you to put your learnings directly into practice for real-time results. Videos, case studies, simulations, and personal feedback on select assignments will enhance your understanding of course concepts.

Once you pay, you will unlock course material for 60 days and can save select materials for future reference.