Marketing Tools For Digital Media And Platforms

Digital and social media marketing has evolved over the years and has become an integral part of any business. With increasing number of consumers using internet connected devices, digital marketing is allowing companies to easily and effectively reach, engage and convert them. There is a massive demand for trained digital marketers with good skills and experience. This programme is positioned for executivesentrepreneurs who are looking to build a career in the digital marketing domain. The programme will provide participants a detailed learning experience to acquire those skills while they attend sessions by expert faculty and a mix of best pedagogies, including learning content, case studies, exercises and data analysis. The programme will help the participants to prepare themselves to create and lead the execution of digital and social media marketing campaigns for their organizations. It will also help them understand how to integrate the multiple functions of digital marketing and use them to launch, multi-channel, multi-media campaigns. Attending this programme will help them fast-track their career in digital marketing.

The objective of the programme is to use different pedagogical methodologies, such as case study discussion, presentations, lectures and application of frameworks to:1. Provide participants the knowledge about emerging digital technologies and learning about their importance for marketing success.2. Enable participants get an in-depth understanding of digital marketing sub-disciplines, including inbound marketing, paid advertising, social media marketing, and web analytics.3. Enable them to plan, create, execute, evaluate and improve integrated digital marketing campaigns.4. Hands-on learning to run digital and social media advertising campaigns, working with diverse data to improve campaign performances, etc.

The primary pedagogical tool will be case studies. The programme would be a mix of other methods as well, such as:ExercisesData Analysis and InterpretationPresentations in classBrief hands-on on topics, such as social media marketing, digital advertising and analytics