Managers across functions increasingly influence customer-facing and market-related decisions without formal marketing training. This programme addresses the need to build marketing literacy and strategic market understanding among non-marketing professionals to improve cross-functional alignment and organizational performance
Day 1:
Marketing mindset, customer understanding, STP, customer experience;
Day 2:
Product/service strategy, pricing, channels, branding;
Day 3:
Digital basics, strategy alignment, customer relationships, action planning. Interactive lectures, case discussions, group exercises, role plays, reflection and action planning
Same topic, Similar duration - Broader exploration across all institutes
Speak with an Advisor
Prashansa Uttam
Programme Advisor
Executive Education Office
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