Marketing Research for Startups & Managers

When human beings suffer from any disease, they consult a medical doctor. Similarly, when someone wants to start a new business or wonders how to solve business problems and utilize market opportunities of an existing business, they consult a marketing research expert. In the current competitive business environment, possessing precise and current data can determine success or failure. Market research is essential for startups and managers who want to grasp their target audience, spot business opportunities, and make knowledgeable choices that foster growth.

This course offers an extensive overview of marketing research, emphasizing actionable techniques that assist start-ups and managers in collecting important information regarding customer preferences, market trends, competitors, and possible risks.

The teaching pedagogy comprises lectures, conceptual discussions, and case analysis with discussions and presentations.

Startup managers and executives/managers from any other businesses

As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.

Some of the exclusive benefits of attending this programme are listed below –