Marketing Research and Analytics

Course Name:

In this rapidly ever-changing market, consumers have become king with several choices available to them. Understanding consumers in this rapidly changing environment, with rapidly changing needs and wants of the customer, is a complex task. Further, ecommerce has made the market more competitive by providing deep discounts to customers. Consequently, it is becoming difficult to take marketing decision related to segmentation, new product launch, choice of channels, positioning, pricing, and promotions. This program has been designed to address these current uncertainties faced by middle and top-level marketing managers and business leaders. The course provides multivariate data analysis tools and techniques to take an informed decision with better predictability of the marketing environment and consumer responses.

In today's data-driven business landscape, marketing managers need to make informed decisions backed by robust research and analytics. This Management Development Program on Marketing Research & Analytics equips participants with the skills to collect, analyze, and interpret data, driving strategic marketing decisions. The program covers key modules including data and its importance in marketing decisions, data collection methodologies, data mining and qualitative research, quantifying market demand, and forecasting techniques using statistical analysis such as multiple regression models, discriminant analysis, and more. Through a combination of lectures, case studies, and hands-on exercises, participants will learn to leverage data to understand customer behavior, identify market opportunities, and optimize marketing strategies.

Providingparticipants with an opportunity to learnthroughreal business

•Case based method,case analysisand classdiscussion