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The program will cover the following key aspects:
Green product/service development
Responsible consumer behavior
Sustainability Communication and green washing
Pricing green products/services
Distribution of green products/services
Marketing innovations for Circular Economy
Transitioning to net zero is not just switching to renewable energy. It will require organizations to rethink their product/service portfolio and understand and manage the emissions from the portfolio. Considering the requirement to tackle Scope 2 and Scope 3 emissions, it is important to convince suppliers and customers to switch to greener options while being loyal to the brand. The objective of this program is to equip executives with essential know-how of how to successfully introduce green products and services for net zero.
Same topic, Similar duration - Broader exploration across all institutes
Speak with an Advisor
Prashansa Uttam
Programme Advisor
Executive Education Office
Fill out the form below and our team will get back to you within 24 hours.
