Management Development Institute Gurgaon

Marketing Applications Of Artificial Intelligence

Management Development Institute Gurgaon

About Programme

Developments in artificial intelligence (AI) have the potential to help marketers significantly improve marketing program efficiency in an increasingly data-driven world. This program will help explore the areas where AI can be used to engage customers with precision, to maximize output from marketing

Programme Content

Brief course contents in sequence:

1. Introduction to developments in the field of AI and their current and potential use in marketing.

2. Fundamental concepts of marketing, and how they can be applied more effectively by leveraging AI.

3. Learn from the industry professionals about their experiences, successes, and challenges, while integrating and enhancing their marketing processes with AI technologies.

4. Developing an initial blueprint for implementing AI technologies in enhancing the marketing processes in your organization.

5. Learning review, conclusion, and action plan

Programme Audience

This program covers marketing applications of a technology that is likely to impact all areas of the business, across all levels. Hence, the program has a broad appeal. Therefore, it has been designed so that no specific technological or functional expertise is required beyond working in an organization with a customer interface. All practitioners (Executives, Consultants, Managers, etc.) interested in updating themselves with the developments in marketing due to the application of AI technologies.
The participant may be from the functional domain of sales, marketing, customer relationship management, consumer insights, strategy, or human resources management. This being a familiarization course on potential changes in the world of customers and the organizations response, it is likely to be valuable and meaningful for both young and senior members of the organization.

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  1. Pedagogy (case method, experiential learning, coaching, simulations)
  2. Programme Objective
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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Management Development Institute Gurgaon

Executive Education Office

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https://www.mdi.ac.in
Gurgaon, India

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Marketing Applications Of Artificial Intelligence | MDI Gurgaon