The utilization of Big Data, which encompasses vast amounts of information, such as online reviews and social media comments, has witnessed a significant surge in recent years. Big Data analytics can yield valuable insights into consumer behaviors and preferences, empowering businesses to make informed decisions. Consequently, market research analysts who can handle and apply data in real-world marketing contexts are in high demand.
This course has been meticulously crafted to provide participants with a comprehensive understanding of the industrial and scientific significance of marketing analytics and how it can be utilized to make strategic and operational decisions in organizations that harness Big Data. Its goal is to equip future marketing managers with practical, evaluative, and analytical skills that will transform them into experts in marketing analytics. Upon completion, participants will be capable of influencing and improving performance and strategy within organizations.
The program will cover the following aspects of Marketing Analytics:
The Importance of Analytics in Marketing
Marketing Data Sources
Marketing Measurement and Analytics Tools
A/B Testing Marketing Analytics
Customer analytics- what do customers want?
Customer Acquisition - Cost and lifetime value
Same topic, Similar duration - Broader exploration across all institutes
Speak with an Advisor
Prashansa Uttam
Programme Advisor
Executive Education Office
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