Managing the Global Firm

Today’s markets are fast-moving, interconnected, and global in a way that is only increasing. Ongoing changes in our world, like the rise of emerging-market multinationals, the aging population, and the reconfiguration of global power relationships, result in new opportunities. How do you take advantage of these opportunities to benefit your business and get out in front of the change?

In Managing the Global Firm, world-renowned professor of management Mauro Guillén will teach you how and when to pursue these opportunities so that you can maximize profits and growth. You’ll be introduced to new decision and business models, products, and services, and learn how to use them within your organization. You’ll explore new international markets and how they evolve and learn how to create a global structure and strategy to take advantage of these new global markets and envision the multinational firms of the future.

This course is designed for business leaders, executives, and entrepreneurs seeking to expand into international markets and capitalize on emerging global opportunities. Ideal for those looking to develop effective international strategies, understand global market trends, and create thriving multinational organizations, this program equips participants with the tools to drive growth and profitability in an interconnected world. Those who may benefit include:

To further leverage the value and impact of this program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group-enrollment benefits to companies sending four or more participants.