About Programme
To sustain competitive advantage, customer sales and distribution channel management in any organisation require an ambidextrous approach. Sales leaders must focus on serving existing relationships and navigating new and emerging distribution avenues to keep up with the market demands.
Whether to sell directly to a customer, or retailer, through a distribution network or enabling the salesforce with the right combination of sales strategies, sales leaders need to detect ways
to control the cost of sales, identify growth opportunities and align resources against them.
The
will help sales leaders decode the sales process, provide actionable insights on managing and compensating the salesforce and
roll out an effective customer-centric distribution strategy to suit the needs of your business.
Programme Benefits
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Same topic, Similar duration - Broader exploration across all institutes
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Prashansa Uttam
Programme Advisor
Indian School of Business
Executive Education Office
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