Programme Content
Module 1: Why innovation is hard to achieve
Understand the strategic role of innovation in your organisation and how AI can support it in a responsible way.
Explore the systemic challenges of creating new value, including people, structure, culture, and incentives.
Conduct a diagnostic to identify the most critical bottlenecks across these dimensions.
Assess the key elements of strategic innovation capability.
Module 2: Disruptive innovation and capturing value from innovation
Explore different strategic approaches to innovation, including incremental, disruptive, and platform models.
Learn from transformative and disruptive companies, mapping successes and failures to your organisation’s strategy.
Understand how leading organisations approach innovation strategically.
Develop an innovation strategy that enables your organisation to create and capture value.
Module 3: Innovation as a process – Part I: Managing the creative organisation
Apply a process-based diagnostic framework to assess corporate innovation.
Recognise the role of people, structure, culture, and processes in driving idea generation.
Identify barriers to building a more innovative culture and learn how to overcome them.
Module 4: Innovation as a process – Part II: Aligning strategy with implementation
Explore the challenges of selecting the right portfolio of innovations to support your strategy.
Understand the limitations of existing tools and methods for managing innovation portfolios.
Apply the Cambridge Judge Business School Innovation Basket approach to prioritise and balance initiatives.
