Managing and Sustaining Hospital Growth

Managing hospital growth involves unwavering focus on patient experience, requires thorough understanding of a hospital customer and how to customize and optimize hospital offerings. This programme provides critical insights into setting patient-centred growth strategies that include managing both internal and external public. Active learning of critical concepts such as customer orientation, integrated marketing communications and branding strategies will be encouraged. The programme culminates with a practicum experience, where participants will be exposed to best practices in managing hospital growth both from India and abroad and will engage in a creative exercise of designing a growth trajectory for their hospitals.

The programme consists of five modules:

Championing and Sustaining Hospital Growth: This module introduces the underpinnings of sustained growth for hospitals and the tools and techniques available to enhance patient experience.Customer Orientation for Hospitals: This module applies the central concept of customer orientation to hospitals and introduces the concepts of Segmentation, Targeting, and Positioning for hospitals. The implications for marketing communications and branding are introduced.Integrated Marketing Communications: This module focuses on communications planning, establishing measurable objectives, appraisal of communication opportunities, development and evaluation of creative strategies and tactics, media planning and evaluation, and metrics for evaluation. Participants’ knowledge will be supplemented through real-world case examples.Branding Strategy: Branding helps hospitals to establish an identity in consumers’ minds that strengthens the connection between hospital and customer values. Branding as a signature that is imprinted on all hospital communications and is leveraged for competitive advantage are discussed.Practicum: Best practices in branding from hospitals both domestically and internationally will be the focus of this module. Participants will be exposed to live presentations from hospital executives from India and international presentations will be streamed online. The culminating experience of the programme is a presentation of a branding platform developed by participants for their own organization based on their programme experience.

Target AudienceCEOs, COOs, senior hospital administrators, senior manager of various functions in hospitals/health centres, marketing director and marketing managers of health care companies and not-for-profit organisations.

Target AudienceCEOs, COOs, senior hospital administrators, senior manager of various functions in hospitals/health centres, marketing director and marketing managers of health care companies and not-for-profit organisations.

As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.

Some of the exclusive benefits of attending this programme are listed below –